Endpoint sings with excitement over new wayfinding strategy appointment

Endpoint is creating a detailed wayfinding strategy for the Royal Opera House (ROH), as part of their Open Up project, to improve wayfinding throughout the buildings, tying the old and the new together into one coherent system.

Based in the iconic Covent Garden theatre and home to two of the world’s great artistic companies – The Royal Opera and The Royal Ballet, ROH is renowned both for its outstanding performances of traditional opera and for commissioning new works by today’s leading opera composers and choreographers.

ROH architectural project, Open Up, aims to enhance the experience for audiences, artists and guest companies. Last year the ROH had over 740,000 attendees and with so many visitors to the building they wanted to deliver spaces fit for the 21st century, that embody their core values of creativity, excellence and inclusivity.

Once implemented, our wayfinding strategy will enable visitors to navigate their way around the facilities (bars, restaurants, shop) and multiple seating levels with greater ease, allowing a more relaxed experience which is time dependent on performances.

More information about the Open Up project can be accessed on the ROH website:

Doors open at John Lewis Leeds store

Celebrating over 150 years on Britain’s high streets, John Lewis has grown to become the largest omni-channel retailer in the UK with 46 John Lewis shops.

Endpoint is proud to have been working with the John Lewis Partnership for the last 15 years and during this time we have worked on the majority of their large format stores throughout the UK, resulting in us becoming their first choice partner for internal wayfinding and signage.

In 2015 we implemented the new wayfinding design at their flagship store in Birmingham, part of the new Grand Central shopping centre, which sits above New Street Station. Today, we are pleased to see John Lewis open its Leeds store in the 21st century elegant and vibrant Victoria Gate shopping centre, which includes stores, restaurants, cafes, leisure space and a multi-storey car park for 800 cars.

Our long term relationship with John Lewis allows us to work with them closely to plan the best wayfinding scheme for each individual store. We oversee and streamline the process of production and installation, enabling the projects to be delivered as smoothly as possible.

We are currently working with John Lewis Partnership on further new-build store developments and upgrades of existing stores.

Below are some images of our internal wayfinding design.

john-lewis-main-body01 john-lewis-main-body02 john-lewis-main-body03 John-Lewis-Leeds-Store-Wayfinding-services



Endpoint recruits another talented placement student

Adam Kennett recently joined Endpoint as an industrial design placement student from Brunel University, as part of a 4-year sandwich course.

Since starting his degree in 2014, Adam has developed his passion for design and wants to expand his knowledge further, while gaining experience in a professional design company.

Recruiting placement students is just one of the many educational activities run by Endpoint each year, as part of our Student Placement Programme.  The programme gives students the opportunity to apply the theory gained during their studies into the practical experience they receive with us. Their experience at Endpoint helps to improve both their soft and technical skills, which adds value in their studies.

The programme not only benefits the students, but also benefits us because they bring a fresh new perspective and ideas into the workplace and it’s an opportunity to grow our talent pool, in addition to helping them to gain employability skills. Each placement student has a dedicated manager, who mentors and supports them throughout their development at Endpoint.

“Choosing a course that allowed me to undertake work placement was important for me because as well as academic achievements, I can also gain practical experience on live projects. Another benefit is that it’s providing me with real-world experience and will help to set me apart from other graduates when applying for jobs after University. I’m looking forward to the next 12 months at Endpoint, as I know it will be a learning curve with challenges along the way, but I’m excited to get working,” said Adam.

The positive feedback we receive from work placements students has played a key role in us continuing and improving the programme and offering full-time employment to a number of the placement students.

Whilst working at Endpoint, Adam will be using his in-depth knowledge of design and practical skills gained at University and implementing them on his projects. Currently he is developing a flexible signage family for a global client using skills such as 3D design, solidworks modelling and practical model making.

After his placement year with us, Adam will return to University to complete the remainder of his course.


Endpoint’s wayfinding team wins two awards at the 2016 Transform Europe

Our award winning wayfinding team have added two more trophies to the cabinet with their work for clients Ballymore Group and Oxford Properties being recognised at the 2016 Transform Europe Awards, at The Brewery, London, EC1.

We were awarded Gold for ‘Best wayfinding or signage’ for Green Park, Reading, with Oxford Properties and bronze for our work at Embassy Gardens with Ballymore Group.

Our Wayfinding team collected both awards for best-in-class design and execution. We celebrated the win alongside Tristan Stout from Ballymore Group, and Rory Carson, Director-Asset Manager, Green Park.

“We’re delighted to be recognised by the industry – however the end result is testament to the ambition and vision shared by our clients. Wayfinding can be beautiful, but it has to work and it has to have impact – it is wonderful that Transform has recognised this.” Alison Richings, Wayfinding Design Director, Endpoint

The Transform Awards recognise excellence and reward innovation in branding and brand development across Europe. Both schemes were praised for their brand development and how they were translated for use within the built environment.

Endpoint succeeds in adding ‘Wayfinding’ to the Oxford English Dictionary

Behold! Success! After way too much time seeing wayfinding tragically misspelt or hyphenated, we are more than just a little bit pleased to have succeeded in our quest to get it added to the Oxford English Dictionary.

Wayfinding – as spelt correctly – is one word, and is defined as ‘The act of finding one’s way to a particular place; navigation.’

Our campaign began last Summer. To demonstrate eligibility, we needed to show the history of the word, its common uses and cite publications where it was in use. Over several months, each of our team members collected the evidence required and our submission was made.

We are delighted to hear that our campaign worked and wayfinding is one of the 500 new words added in the latest quarterly update! This appears to be a common theme here for us at Endpoint. We also wrote the first Wikipedia definition of our other specialism ‘brand implementation’.

The Oxford English Dictionary is the most comprehensive dictionary of the English language. It traces the development of English from the earliest records and formally from 1150 AD, up to the present day.

Endpoint shortlisted for two Transform 2016 Europe Awards

We are delighted to have been shortlisted twice in this year’s 2016 Transform Europe Awards.

Our wayfinding work on Embassy Gardens with Ballymore Group and Green Park with Oxford Properties has been recognised.

The Transform Awards reward the most innovative, creative and successful brand work, including its translation into the built environment. They have grown to encompass new territories and are now held in the MENA, APAC and North America regions, as well as in Europe.

We are pleased to be joining many of our friends and project partners who have also made the shortlist including Brand Union, The Clearing, Goosebumps and The Allotment.

The award winners will be announced at a ceremony held at The Brewery in London EC1, on March 22.

Best of luck to all involved!

Endpoint wins wayfinding for two hospitals for Mediclinic, Dubai

Endpoint has been appointed as wayfinding consultant for two Mediclinic hospitals in Dubai: City Hospital and City Hospital – North Wing.

This appointment comes five years after we first worked with South African based Mediclinic International. We helped roll out their new global brand across 10 of their key South African sites and developed signage guidelines to lead the implementation throughout the entire Mediclinic estate.

Following the acquisition of City Hospital by Mediclinic, we will be referring to those same guidelines to conduct a gap analysis. With all the changes and developments that the hospital has witnessed, we will see how best to communicate the Mediclinic brand within the built environment and improve wayfinding for the better.

Mediclinic North Wing is a new state of the art hospital due to open by mid 2016.

Mediclinic is one of the top 10 listed private healthcare groups in the world.


Stella McCartney, Tokyo – images revealed

We are pleased to share images of our first retail site with high-end fashion brand Stella McCartney in Tokyo, Japan.

Endpoint StellaMcCartney signage daytime

Endpoint was commissioned to technically solve a recurring issue with their signature storefront fascia, for their new Aoyama store in Tokyo, Japan.

With the opening fast approaching, the Stella McCartney team was having trouble communicating the desired night-time lighting effect to local contractors. Their iconic identity, consisting of a series of black dots, was being obscured and deformed by poorly controlled light diffusion when back-lit at night.

Within a two-week period, we created a simple test rig. We experimented with different materials and depths of dot until we were able to achieve a clear, crisp halo of light around each dot to achieve the desired premium effect.

Endpoint testing StellaMcCartney signage

Our specification is being added to their guidelines for future retail fit-outs.

We look forward to helping them further communicate the brand in the built environment as they continue to expand.

Endpoint StellaMcCartney signage at night

Watch the Aoyama store opening in Tokyo



Endpoint rebrands – a new face, a new future

Endpoint has a new face, and new meaning. Our new identity marks an exciting transition for us as we celebrate our 15th year of business. We have grown. In size. In expertise. In stature. Our clients have been telling us why they enjoy working with us and what we bring, over and above the expected. Our new marque – bold, clean, and communicating clarity with a gravitas suggestive of the built environment is twinned with a new tagline ‘Communication for the built environment’.


Although our reputation has been built on delivery excellence, we have since grown into a more full service business asked for our insights on how best to strategically and creatively communicate both brands and buildings in the built environment. Our wayfinding team has expanded considerably, in London and Dubai, as has our client base of world-class architects and property developers. Our new look and feel reflects this.

The new visual identity is underpinned by the brand story of ‘We see opportunity’. Referencing a brand truth uncovered through stakeholder consultation, it refers to the differentiating value we bring by looking at the built environment in a different way. We uncover opportunity for clients to improve performance in the built environment – be this strategic, aesthetic or commercial – by bringing a fresh perspective, new angle or viewpoint to the task in hand.

“Firstly, thanks to our clients who fed into this process and for giving us their insight into the value they believe we bring. This new identity better reflects the skills and knowledge we have honed over 15 years of working within the built environment. It also gives us a stronger and clearer presence in the UK, the Gulf and in new markets.”
Gideon Wilkinson, Co founder and Managing Director, Endpoint

What does this mean for our clients? Beyond a better articulation of our more full service offer and the value we bring, clients will be seeing improved processes and structure to projects. This will help better capture, measure and prove effectiveness.

“This new identity better reflects our specialism in helping brands and buildings perform at their best in the built environment. Although online brand experience has grown in importance, alongside it, so too has the physical. How a brand or building is communicated, understood and interpreted through the built environment can make or break a customer’s experience of it. This new identity will help position us for success in delivering what has become an increasing range and scale of projects across the Gulf region.”
Peter Krikhaar, Managing Director Dubai, Endpoint


Branding consultancy Goosebumps led the rebrand project, providing incisive strategic thinking aimed at creating a simple and recognisable brand identity that would set us apart from other players in the industry.

Design and branding agency The Allotment developed our brand story designing our new website, an internal brand communications piece and is consulting on other collateral.


If you would like to find out more, or feel you would like to review how you can get more out of your brand or building in the built environment, please do get in touch.

You can follow our brand launch via Twitter and Instagram – tell us what you think.

Endpoint wins Deira Fish Market, Dubai

Endpoint has been appointed as wayfinding consultant for a new yet-to-be-named development that replaces the existing Deira Fish Market by Investment Corporation of Dubai.

The development is located in the heart of old Dubai, Deira Corniche, and is part of the bigger ambition to give the Corniche a facelift while retaining its rich cultural heritage. The new development will be divided into four markets; fish, meat & poultry, fruits & vegetables and a traditional bazaar. There will also be restaurants overlooking the sea and a fish auction space.

We are creating the wayfinding strategy and will take the project through to detailed design. We are delighted to be working in close cooperation with JWT and The Brand Union.

“Deira Fish Market provides a great opportunity for us to help deliver a stand-out visitor experience and pay homage to its cultural legacy.”
Peter Krikhaar, Managing Director – Dubai, Endpoint