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Keep up-to-date with all things Endpoint

Read our latest news and listen to our podcasts, covering everything from recent wins and new appointments, to in-depth discussions around the biggest issues in wayfinding and experience design.

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Five false assumptions CMOs make about global rebranding

Five false assumptions CMOs make about global rebranding

All too often we see compelling and imaginatively conceived brands fail to live up to expectation. More often than not the reason for this is the false assumptions Chief Marketing Officers and their colleagues make about planning and implementing a global brand change program.
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Agencies and clients triumph at the Transform Awards

Agencies and clients triumph at the Transform Awards

Transform Awards, sponsored by Endpoint, were announced last night at a glitzy ceremony in London.
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2014: Another momentous year?

2014: Another momentous year?

The past twelve months marked a momentous year for Endpoint characterised by double-digit client gains and some landmark projects that have seen us work with ambitious brands across many sectors.
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How LEDs are lighting the future

How LEDs are lighting the future

In this technical piece, we explore the origins and rise of the humble LED and explain how they work and why they are poised to take over the world. Ideal for students, designers and technology enthusiasts, this article is packed with links and plenty of insight.
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Fashionably lost: The importance of good wayfinding in department stores

Fashionably lost: The importance of good wayfinding in department stores

The department stores ability to provide an innovative experience alongside a breadth of options has struck a chord with customers. Yet all the beautifully designed features fail in their aim if customers cannot find what they are looking for. In retail, good wayfinding is vital.
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Brands inside-out: Why employee brand engagement is so important

Brands inside-out: Why employee brand engagement is so important

Billions are spent each year on branding and yet an essential part is often neglected - delivering the brand through employees.
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Dubai to host the World Expo 2020

Dubai to host the World Expo 2020

The global spotlight will fall on Dubai in 2020 when it becomes the first city from the Middle East to host the World Expo.
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Taking Hamad Medical to the skies

Taking Hamad Medical to the skies

For the first time ever, Endpoint branded a new fleet of helicopters and it proved to be one the most technically demanding projects we have been a part of.
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A modern twist on London culture: The Serpentine Sackler Gallery unveiled

A modern twist on London culture: The Serpentine Sackler Gallery unveiled

Global design consultancy, Pentagram created the identity and signage concepts for the two buildings and it was Endpoint’s role to realise these in their 3-dimensional form.
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The CMOs guide to applying a global brand

The CMOs guide to applying a global brand

We recently did a webinar on 'The CMO's guide to applying a global rebrand' and we're pleased to say you view it online.
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The challenges of Wayfinding in Dubai

The challenges of Wayfinding in Dubai

Dubai has changed over the years, but what effect has this had on the resident's ability to navigate the city? And what have we learnt from our experience developing wayfinding solutions for a number of the regions major urban developments?
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Endpoint and Hamad Medical Corporation: A three year journey

Endpoint and Hamad Medical Corporation: A three year journey

Endpoint was appointed in late 2010 to orchestrate the full-scale implementation of a new corporate identity for Hamad Medical Corporation.
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Endpoint moves to a new office in Dubai

Endpoint moves to a new office in Dubai

We are delighted to announce that our Middle East team have moved into a new office at the landmark Business Central Towers in the heart of Dubai Media City.
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Endpoint to present Wayfinding ‘Masterclass’ at Railway Improvement conference

Endpoint to present Wayfinding ‘Masterclass’ at Railway Improvement conference

Endpoint’s Senior Wayfinding Manager, Alison Richings, will take to the stage to deliver a ‘Masterclass’ session at the Railway Improvement Conference.
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Webinar: The CMO’s guide to applying a global brand

Webinar: The CMO’s guide to applying a global brand

We are delighted to announce that Tony Lorenz will present – The CMO’s Guide To Applying A Global Brand – webinar on Wednesday, June 26th.
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The doors open at Condé Nast Fashion College in London

The doors open at Condé Nast Fashion College in London

Working closely with Together Design and Susie Forbes, Endpoint managed the application of the identity across the college’s internal and external signage.
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How technology could improve wayfinding on the London Underground

How technology could improve wayfinding on the London Underground

The tube map is regarded as a modern-day design triumph, but the ever-expanding rail network is testing it to its limits. Now, could the increase in technology open up a new world of user interaction with the map? And could this improve the whole wayfinding experience?
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Endpoint to sponsor the Transform Awards 2013 for the fourth time

Endpoint to sponsor the Transform Awards 2013 for the fourth time

We are proud to announce our sponsorship of the Transform Awards 2013 for the fourth successive year.
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Social

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22/02/2024 11:50
Get a glimpse into our King Abdullah Financial District (KAFD) project as it comes to life.We are currently in the process of integrating static and digital wayfinding on-site, with the entire implementation scheduled for completion by mid-2024.Stay tuned for updates in the coming months.
24/01/2024 15:45
With 2023 now behind us, we would like to take a moment to reflect on some of the notable moments from the past year.We're looking forward to further collaboration, innovation and success in 2024.www.weareendpoint.com
09/01/2024 16:51
In this engaging Wayfinding X Change podcast episode, Alison Richings, our Wayfinding Design Director and Paul Jozefowski, Head of Building Design and Environmental Sustainability at the @nationaltheatre (NT), explore the labour of love that goes into conserving and evolving this iconic structure.From the challenges of managing a listed status to the architectural flavour of the NT and its wayfinding challenges, Paul shares insights into the creative organisation's journey.Tune in now for a captivating journey— link in bio! 🎧 Don't miss out on this thought-provoking episode!
03/01/2024 12:50
We're excited to kick off the new year by announcing our collaboration with Railpen on the Devonshire Gardens project, where we'll offer our wayfinding expertise. This is our second project with Railpen in the Cambridge area.To read more about this sustainable BTR development, click the link in our bio.
15/12/2023 13:56
From the heart of London to the dazzling skyline of Dubai and the vibrant streets of Singapore, we wish you a bright and cheerful Christmas.We look forward to connecting with you all again in the New Year.From all of us at Endpoint.

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