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News & Views

Keep up-to-date with all things Endpoint

Read our latest news, insights and research, covering everything from recent wins and new appointments, to in-depth discussions around the biggest issues in wayfinding and experience design.

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Endpoint to sponsor the Transform Awards 2013 for the fourth time

Endpoint to sponsor the Transform Awards 2013 for the fourth time

We are proud to announce our sponsorship of the Transform Awards 2013 for the fourth successive year.
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Brand Identity: The complexity of localising global logo design

Brand Identity: The complexity of localising global logo design

As brands become globalised phenomena, each is faced with one recurring challenge; how do we adapt our logo and identity to make it relevant to our new audience?
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Tony Lorenz takes part in #CommsChat

Tony Lorenz takes part in #CommsChat

Strategy & Development Director, Tony Lorenz took part in this weeks #CommsChat discussing rebranding, the shortlist for the Transform Awards 2013 and much more.
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Shortlist announced for the Transform Awards 2013

Shortlist announced for the Transform Awards 2013

The Transform Awards is Europe’s only dedicated celebration of excellence in rebranding, repositioning and brand transformation.
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Brand Journey: Make sure your clients do not get off too early

Brand Journey: Make sure your clients do not get off too early

Companies often focus on the most visible parts of their brand experience, but do they consider all the stops along the journey? From high visibility advertising to instruction manuals and invoices, there are many touch points that can deepen or diminish brand loyalty.
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Colour in branding: P-P-P Pick up a Pantone

Colour in branding: P-P-P Pick up a Pantone

Cadbury's ownership of their Pantone reference has brought the colour of brands into the spotlight, but what elements make up a brands colour, and to what extent can the identity of a brand be controlled on a global scale?
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Endpoint present award at the Digital Impact Awards 2012

Endpoint present award at the Digital Impact Awards 2012

Endpoint’s Tony Lorenz presented the award for ‘Best use of digital in a change or rebrand situation’ at Communicate’s second annual Digital Impact Awards last night (16th October).
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Three employees celebrate their ten year anniversary

Three employees celebrate their ten year anniversary

The Endpoint party machine was in full flow last week as we celebrated a landmark ten year anniversary for three of our employees.
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Global Travel Marketing Forum reveals exciting new perspective

Global Travel Marketing Forum reveals exciting new perspective

Endpoint’s Strategy Director Tony Lorenz took to the stage to share some fascinating insights into the future of the travel and tourism sector.
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Navigating the future: How augmented reality could replace physical signage

Navigating the future: How augmented reality could replace physical signage

Wayfinding Navigation: Is the architect's dream of buildings free from signs achievable and what place does physical signage have in augmented reality?
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Have the London 2012 Olympic Games put the GREAT back into the Great Britain brand?

Have the London 2012 Olympic Games put the GREAT back into the Great Britain brand?

London 2012 has proved to be a celebration of everything British, from our long history and heritage through to our influence on popular culture and innovation. But what effect will this have around the world, and could these Olympic Games inspire a generation of British brands?
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Healthcare wayfinding: That name makes me sick!

Healthcare wayfinding: That name makes me sick!

Healthcare wayfinders use user-friendly terms such as kidney and blood tests to describe the function of a department in the belief that these are easier to understand. But would further simplification and the removal of all medically-related terms improve the end-users wayfinding ability without damaging the perception of the institution?
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New team member in Endpoint Middle East

New team member in Endpoint Middle East

We are delighted to announce that Darshika Ajinkya has joined our growing team in Dubai.
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Brand Design: Controlling your brand through creative design engineering

Brand Design: Controlling your brand through creative design engineering

Why the physical implementation of your brand relies not only on an understanding of the brand's personality, values and ethos but also on innovative and individually designed engineering solutions.
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John Lewis and Premier Inn take top spots in the ten brands that gain the most admiration from marketers list

John Lewis and Premier Inn take top spots in the ten brands that gain the most admiration from marketers list

John Lewis and Premier Inn have been named in the Marketing Weeks’ list of the ten brands most admired by marketers.
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Can you see the signs? How restrictions on planning calls for innovative brand design

Can you see the signs? How restrictions on planning calls for innovative brand design

UK planning laws throughout the country differ and this can have serious implications on how a brand is displayed on a building or in an environment.
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Retail Branding: Making sense of your environment

Retail Branding: Making sense of your environment

The sign, the colour scheme, the window displays; but what other components are working to make it the kind of space that leaves you wanting to spend more time there?
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Educating Rita: Why British universities are becoming brands in their own right

Educating Rita: Why British universities are becoming brands in their own right

The UK's higher education system is changing, student life is now a paid-for-and-bought experience and universities are having to respond in a commercially-savvy way to ensure they attract these high-value students.
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