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News & Views

Keep up-to-date with all things Endpoint

Read our latest news, insights and research, covering everything from recent wins and new appointments, to in-depth discussions around the biggest issues in wayfinding and experience design.

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Retail Branding: Making sense of your environment

Retail Branding: Making sense of your environment

The sign, the colour scheme, the window displays; but what other components are working to make it the kind of space that leaves you wanting to spend more time there?
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Educating Rita: Why British universities are becoming brands in their own right

Educating Rita: Why British universities are becoming brands in their own right

The UK's higher education system is changing, student life is now a paid-for-and-bought experience and universities are having to respond in a commercially-savvy way to ensure they attract these high-value students.
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Brand Implementation: TBC

Brand Implementation: TBC

With so many agencies and clients neglecting to plan for the implementation of their branding project, Tony Lorenz looks at the value that upfront planning and impact audits can offer to a brands success.
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Localisation of your global brand: Why it’s important to get it right

Localisation of your global brand: Why it’s important to get it right

If organisations put in place a localisation strategy that identifies the cultural differences of target markets, they can boost brand value and even save money.
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HM Government to rebrand under one single identity two years after Endpoint called for action

HM Government to rebrand under one single identity two years after Endpoint called for action

In July 2010 Endpoint called for a radical improvement to the governments branding. On Thursday, May 10th 2012, the Cabinet Office announced that all government departments are to be branded under the same identity in an effort to improve online services.
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Maintaining your rebrand: Why the least glamorous part of your rebrand is often the most enduring

Maintaining your rebrand: Why the least glamorous part of your rebrand is often the most enduring

A maintenance programme is crucial to the ongoing success of a rebrand and is something that no company can afford to overlook.
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Endpoint appointed to implement new visual identity at Green Park

Endpoint appointed to implement new visual identity at Green Park

Endpoint has been commissioned to implement a revitalised brand for Green Park, Reading, one of Europe’s largest business parks.
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Social Media: Handle your rebrand with care!

Social Media: Handle your rebrand with care!

The social media age is well and truly upon us. But what effect would a rebrand of your visual identity or even a merger with another company have on your online presence?
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Brand Emporiums: When is a retail outlet, not a retail outlet?

Brand Emporiums: When is a retail outlet, not a retail outlet?

With the continued and seemingly never-ending demise of the great British high street upon us, could plans from two of the Internet revolutionaries Amazon and Google to open their first physical stores, lay wake to the birth of the 'Brand Emporium'?
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John Lewis and Premier Inn named in the top 10 of the UK Brand Simplicity Index

John Lewis and Premier Inn named in the top 10 of the UK Brand Simplicity Index

Two of Endpoint’s long-standing clients have been named in the top 10 of the Siegel & Gale UK ‘Brand Simplicity Index’.
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Sticky Toffee Interview: Rebranding? Learnings from the field

Sticky Toffee Interview: Rebranding? Learnings from the field

Endpoint Director & Co-Founder Paul Veness took part in this months ‘Sticky Toffee’ interview where he discussed the changing role of branding and provided insights to help organisations make the application of a rebrand more impactful.
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Endpoint to sponsor the 2012 Transform Awards & Conference for the third year

Endpoint to sponsor the 2012 Transform Awards & Conference for the third year

Endpoint is proud to announce the sponsorship of the 2012 Transform Awards for the third year.
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Emirates NBD voted Middle East’s No.1 retail banking brand

Emirates NBD voted Middle East’s No.1 retail banking brand

Emirates NBD ranks as the No.1 retail banking brand in the Middle East after topping the ‘Brand Simplicity Index’ published by Siegel + Gale.
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Social

Instagram

12/12/2019 10:41
Need a hand making our Christmas star? Here are some quick tips to help you. Enjoy! #weareendpointxmasstar
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#weareendpoint #designstudio #designfirm #wayfindingconsultants #wayfindingexperts  #london #dubai #placemaking #wayfinding #signage #graphicdesign #design #creative #christmascard #christmasstar #festivefun #2019
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09/12/2019 10:33
Having a studio in Dubai means we get to take advantage of the amazing desert landscape. We had an adventure-filled team building, complete with group challenges, dune bashing, and a lovely sunset dinner to cap off the day. ⠀
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#weareendpoint #wayfindingconsultants #wayfindingexperts #creative #design #london #dubai #designfirm #designstudio #placemaking #wayfinding #collaborativeteam #weareendpoint⠀
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29/11/2019 17:03
Data in computers is stored and transmitted as a series of zeros and ones – known as binary. Everything that you see or hear on the computer; words, pictures,numbers, movies, and sound are stored using just those two digits.
To create a sense of place for a College computer science building, we looked at how we could represent words and numbers across the floor and room numbers using just these two symbols. Here’s a snippet of our work.
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#weareendpoint #designstudio #designfirm #design #creative #london #dubai #wayfindingconsultants #placemaking #wayfindingexperts #wayfinding #signage #graphicdesign #environmentalgraphics #environmentalgraphicdesign #graphiccommunication #visualdesign #graphics #architecture #property #commercialproperty #building #places #spaces #connectingpeopleandplace
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24/11/2019 06:23
Working from our studios in Dubai and London, we collaborate through video workshops, where we take advantage of the team's diverse background and expertise to solve challenges and bring fresh ideas to our projects. ⠀
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#weareendpoint #wayfindingconsultants #wayfindingexperts #creative #design #london #dubai #designfirm #designstudio #placemaking #awardwinningdesign #designforthefuture #innovation #designprocess #wayfindingdesign #wayfinding #environmentalgraphicsdesign #experiencedesign #wayfindingsolution #wayfindingstrategy⠀
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15/11/2019 16:38
Our recently installed One Embassy Gardens letters against the cast concrete wall at the main reception. The challenge for us was ensuring the letters were fixed perfectly flat on the wall. Our design and technical team did a great job of ensuring this was achieved for @ballymore @embassygardens .
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#weareendpoint #designstudio #designfirm #wayfindingconsultants #placemaking #wayfindingexperts #wayfinding #signage #graphicdesign
#design #creative #london
#dubai #embassygardens #architecture #concretewall #brutalist #property #commercialproperty #ballymore #building #propertydeveloper #propertydevelopment #workplace #places #spaces #connectingpeopleandplace
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