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News & Views

Keep up-to-date with all things Endpoint

Read our latest news, insights and research, covering everything from recent wins and new appointments, to in-depth discussions around the biggest issues in wayfinding and experience design.

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Localisation of your global brand: Why it’s important to get it right

Localisation of your global brand: Why it’s important to get it right

If organisations put in place a localisation strategy that identifies the cultural differences of target markets, they can boost brand value and even save money.
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HM Government to rebrand under one single identity two years after Endpoint called for action

HM Government to rebrand under one single identity two years after Endpoint called for action

In July 2010 Endpoint called for a radical improvement to the governments branding. On Thursday, May 10th 2012, the Cabinet Office announced that all government departments are to be branded under the same identity in an effort to improve online services.
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Maintaining your rebrand: Why the least glamorous part of your rebrand is often the most enduring

Maintaining your rebrand: Why the least glamorous part of your rebrand is often the most enduring

A maintenance programme is crucial to the ongoing success of a rebrand and is something that no company can afford to overlook.
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Endpoint appointed to implement new visual identity at Green Park

Endpoint appointed to implement new visual identity at Green Park

Endpoint has been commissioned to implement a revitalised brand for Green Park, Reading, one of Europe’s largest business parks.
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Social Media: Handle your rebrand with care!

Social Media: Handle your rebrand with care!

The social media age is well and truly upon us. But what effect would a rebrand of your visual identity or even a merger with another company have on your online presence?
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Brand Emporiums: When is a retail outlet, not a retail outlet?

Brand Emporiums: When is a retail outlet, not a retail outlet?

With the continued and seemingly never-ending demise of the great British high street upon us, could plans from two of the Internet revolutionaries Amazon and Google to open their first physical stores, lay wake to the birth of the 'Brand Emporium'?
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John Lewis, Premier Inn & Apple named in the top 10 of the UK Brand Simplicity Index

John Lewis, Premier Inn & Apple named in the top 10 of the UK Brand Simplicity Index

Three of Endpoint’s long-standing clients have been named in the top 10 of the Siegel & Gale UK ‘Brand Simplicity Index’.
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Sticky Toffee Interview: Rebranding? Learnings from the field

Sticky Toffee Interview: Rebranding? Learnings from the field

Endpoint Director & Co-Founder Paul Veness took part in this months ‘Sticky Toffee’ interview where he discussed the changing role of branding and provided insights to help organisations make the application of a rebrand more impactful.
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Endpoint to sponsor the 2012 Transform Awards & Conference for the third year

Endpoint to sponsor the 2012 Transform Awards & Conference for the third year

Endpoint is proud to announce the sponsorship of the 2012 Transform Awards for the third year.
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Emirates NBD voted Middle East’s No.1 retail banking brand

Emirates NBD voted Middle East’s No.1 retail banking brand

Emirates NBD ranks as the No.1 retail banking brand in the Middle East after topping the ‘Brand Simplicity Index’ published by Siegel + Gale.
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Social

Instagram

01/10/2019 14:57
Our wayfinding strategy has significantly increased footfall in previously low footfall areas at @citywalkdubai for @meraasdubai. Click on the link in our bio to read about the challenges we experienced on the project.
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27/09/2019 16:29
Dubai Design District - Home to the region's growing community of creative thinkers.Click on the link in our bio to read about how we used wayfinding with placemaking to create a confident and vibrant experince.
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17/09/2019 15:08
Agonising over the detail! #designlife
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12/09/2019 11:47
Take a look at the new wayfinding we designed for DIFC, one of the world's top financial centres and the leading financial hub for the Middle East. From concept to implementation, we created a successful wayfinding strategy that allows the user to navigate through the different districts with ease.#wayfinding #wayfindingdesign #wayfindingsignage #signage #weareendpoint #wayfindingconsultants #wayfindingsolution #wayfindingexperts #graphicdesign #creative #difc #dubai #dubaiinternationalfinancialcenter #endpointdubai
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05/09/2019 16:27
During the design development phase of all our wayfinding projects, our technical design team gather samples of materials and finishes to help develop the physical design and through various refinements of the physical form and graphic layouts bring the product to life for the client.
Email us on london@weareendpoint.com if you would like our expertise on your next wayfinding project. We can help you with everything from audits and wayfinding strategy through to implementation.
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