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News & Views

Keep up-to-date with all things Endpoint

Read our latest news, insights and research, covering everything from recent wins and new appointments, to in-depth discussions around the biggest issues in wayfinding and experience design.

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Endpoint present award at the Digital Impact Awards 2012

Endpoint present award at the Digital Impact Awards 2012

Endpoint’s Tony Lorenz presented the award for ‘Best use of digital in a change or rebrand situation’ at Communicate’s second annual Digital Impact Awards last night (16th October).
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Three employees celebrate their ten year anniversary

Three employees celebrate their ten year anniversary

The Endpoint party machine was in full flow last week as we celebrated a landmark ten year anniversary for three of our employees.
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Global Travel Marketing Forum reveals exciting new perspective

Global Travel Marketing Forum reveals exciting new perspective

Endpoint’s Strategy Director Tony Lorenz took to the stage to share some fascinating insights into the future of the travel and tourism sector.
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Navigating the future: How augmented reality could replace physical signage

Navigating the future: How augmented reality could replace physical signage

Wayfinding Navigation: Is the architect's dream of buildings free from signs achievable and what place does physical signage have in augmented reality?
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Have the London 2012 Olympic Games put the GREAT back into the Great Britain brand?

Have the London 2012 Olympic Games put the GREAT back into the Great Britain brand?

London 2012 has proved to be a celebration of everything British, from our long history and heritage through to our influence on popular culture and innovation. But what effect will this have around the world, and could these Olympic Games inspire a generation of British brands?
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Healthcare wayfinding: That name makes me sick!

Healthcare wayfinding: That name makes me sick!

Healthcare wayfinders use user-friendly terms such as kidney and blood tests to describe the function of a department in the belief that these are easier to understand. But would further simplification and the removal of all medically-related terms improve the end users wayfinding ability without damaging the perception of the institution?
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New team member in Endpoint Middle East

New team member in Endpoint Middle East

We are delighted to announce that Darshika Ajinkya has joined our growing team in Dubai.
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Brand Design: Controlling your brand through creative design engineering

Brand Design: Controlling your brand through creative design engineering

Why the physical implementation of your brand relies not only on an understanding of the brand's personality, values and ethos but also on innovative and individually designed engineering solutions.
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John Lewis and Apple take top spots in the ten brands that gain the most admiration from marketers list

John Lewis and Apple take top spots in the ten brands that gain the most admiration from marketers list

Apple and John Lewis have been named in Marketing Weeks’ list of the ten brands most admired by marketers.
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Can you see the signs? How restrictions on planning calls for innovative brand design

Can you see the signs? How restrictions on planning calls for innovative brand design

UK planning laws throughout the country differ and this can have serious implications on how a brand is displayed on a building or in an environment.
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Retail Branding: Making sense of your environment

Retail Branding: Making sense of your environment

The sign, the colour scheme, the window displays; but what other components are working to make it the kind of space that leaves you wanting to spend more time there?
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Educating Rita: Why British universities are becoming brands in their own right

Educating Rita: Why British universities are becoming brands in their own right

The UK's higher education system is changing, student life is now a paid-for-and-bought experience and universities are having to respond in a commercially-savvy way to ensure they attract these high-value students.
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Brand Implementation: TBC

Brand Implementation: TBC

With so many agencies and clients neglecting to plan for the implementation of their branding project, Tony Lorenz looks at the value that upfront planning and impact audits can offer to a brands success.
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Localisation of your global brand: Why it’s important to get it right

Localisation of your global brand: Why it’s important to get it right

If organisations put in place a localisation strategy that identifies the cultural differences of target markets, they can boost brand value and even save money.
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HM Government to rebrand under one single identity two years after Endpoint called for action

HM Government to rebrand under one single identity two years after Endpoint called for action

In July 2010 Endpoint called for a radical improvement to the governments branding. On Thursday, May 10th 2012, the Cabinet Office announced that all government departments are to be branded under the same identity in an effort to improve online services.
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Maintaining your rebrand: Why the least glamorous part of your rebrand is often the most enduring

Maintaining your rebrand: Why the least glamorous part of your rebrand is often the most enduring

A maintenance programme is crucial to the ongoing success of a rebrand and is something that no company can afford to overlook.
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Endpoint appointed to implement new visual identity at Green Park

Endpoint appointed to implement new visual identity at Green Park

Endpoint has been commissioned to implement a revitalised brand for Green Park, Reading, one of Europe’s largest business parks.
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Social Media: Handle your rebrand with care!

Social Media: Handle your rebrand with care!

The social media age is well and truly upon us. But what effect would a rebrand of your visual identity or even a merger with another company have on your online presence?
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Social

Instagram

18/07/2019 12:29
@southbankcentre - A wayfinding scheme that complements a bold typographic visual identity. Collab with @northdesign_ . Click on the link our bio to read about the project.
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04/07/2019 09:26
Working closely with TDIC, we developed the wayfinding strategy and design for Saadiyat Island, a masterplan development located in Abu Dhabi. The island boasts of residential, commercial and cultural hotspots such as the Louvre Abu Dhabi. ⠀
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#weareendpoint #wayfinding #signage #wayfindingexperts #dubai #abudhabi #saadiyatisland #wayfindingsystem #wayfindingstrategy #wayfindingdesign #wayfindingimplementation #placemaking #spaceactivation #environmentalgraphics
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27/06/2019 11:03
The @royaloperahouse "Open Up" project won the RIBA London Award 2019 and RIBA National Award 2019. Congratulatiations to everyone involved in making the project a success. Click on the link in our bio to read about how our comprehensive wayfinding strategy helped to rejuvenate the vistors experience.
@ribalondon @stanton_williams 📷 Royal Ballet dancers Olivia Cowley and Joseph Sissens in the Linbury foyer of the RoyalOpera House, photo by Luke Hayes / ROH.
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19/06/2019 12:22
The @segddesign awards jury described our wayfinding strategy as “A very comprehensive report and wonderfully packaged presentation of mass amounts of information. It’s an overwhelming task distilled into digestive information of planning, strategy and function." Special thanks to @harrods and @pentagramdesign.
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13/06/2019 17:09
We're delighted to win another award for our wayfinding strategy - for the world-famous London department store, Harrods at the 2019@segddesign Global Design Awards. Collab w/ @pentagramdesign. Click on the link in our bio to read about the success of our wayfinding strategy.
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Twitter