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News & Views

Keep up-to-date with all things Endpoint

Read our latest news, insights and research, covering everything from recent wins and new appointments, to in-depth discussions around the biggest issues in wayfinding and experience design.

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Webinar: The CMO’s guide to applying a global brand

Webinar: The CMO’s guide to applying a global brand

We are delighted to announce that Tony Lorenz will present – The CMO’s Guide To Applying A Global Brand – webinar on Wednesday, June 26th.
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The doors open at Condé Nast Fashion College in London

The doors open at Condé Nast Fashion College in London

Working closely with Together Design and Susie Forbes, Endpoint managed the application of the identity across the college’s internal and external signage.
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How technology could improve wayfinding on the London Underground

How technology could improve wayfinding on the London Underground

The tube map is regarded as a modern-day design triumph, but the ever-expanding rail network is testing it to its limits. Now, could the increase in technology open up a new world of user interaction with the map? And could this improve the whole wayfinding experience?
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Endpoint to sponsor the Transform Awards 2013 for the fourth time

Endpoint to sponsor the Transform Awards 2013 for the fourth time

We are proud to announce our sponsorship of the Transform Awards 2013 for the fourth successive year.
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Brand Identity: The complexity of localising global logo design

Brand Identity: The complexity of localising global logo design

As brands become globalised phenomena, each is faced with one recurring challenge; how do we adapt our logo and identity to make it relevant to our new audience?
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Tony Lorenz takes part in #CommsChat

Tony Lorenz takes part in #CommsChat

Strategy & Development Director, Tony Lorenz took part in this weeks #CommsChat discussing rebranding, the shortlist for the Transform Awards 2013 and much more.
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Shortlist announced for the Transform Awards 2013

Shortlist announced for the Transform Awards 2013

The Transform Awards is Europe’s only dedicated celebration of excellence in rebranding, repositioning and brand transformation.
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Brand Journey: Make sure your clients do not get off too early

Brand Journey: Make sure your clients do not get off too early

Companies often focus on the most visible parts of their brand experience, but do they consider all the stops along the journey? From high visibility advertising to instruction manuals and invoices, there are many touch points that can deepen or diminish brand loyalty.
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Colour in branding: P-P-P Pick up a Pantone

Colour in branding: P-P-P Pick up a Pantone

Cadbury's ownership of their Pantone reference has brought the colour of brands into the spotlight, but what elements make up a brands colour, and to what extent can the identity of a brand be controlled on a global scale?
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Endpoint present award at the Digital Impact Awards 2012

Endpoint present award at the Digital Impact Awards 2012

Endpoint’s Tony Lorenz presented the award for ‘Best use of digital in a change or rebrand situation’ at Communicate’s second annual Digital Impact Awards last night (16th October).
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Three employees celebrate their ten year anniversary

Three employees celebrate their ten year anniversary

The Endpoint party machine was in full flow last week as we celebrated a landmark ten year anniversary for three of our employees.
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Global Travel Marketing Forum reveals exciting new perspective

Global Travel Marketing Forum reveals exciting new perspective

Endpoint’s Strategy Director Tony Lorenz took to the stage to share some fascinating insights into the future of the travel and tourism sector.
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Navigating the future: How augmented reality could replace physical signage

Navigating the future: How augmented reality could replace physical signage

Wayfinding Navigation: Is the architect's dream of buildings free from signs achievable and what place does physical signage have in augmented reality?
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Have the London 2012 Olympic Games put the GREAT back into the Great Britain brand?

Have the London 2012 Olympic Games put the GREAT back into the Great Britain brand?

London 2012 has proved to be a celebration of everything British, from our long history and heritage through to our influence on popular culture and innovation. But what effect will this have around the world, and could these Olympic Games inspire a generation of British brands?
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Healthcare wayfinding: That name makes me sick!

Healthcare wayfinding: That name makes me sick!

Healthcare wayfinders use user-friendly terms such as kidney and blood tests to describe the function of a department in the belief that these are easier to understand. But would further simplification and the removal of all medically-related terms improve the end-users wayfinding ability without damaging the perception of the institution?
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New team member in Endpoint Middle East

New team member in Endpoint Middle East

We are delighted to announce that Darshika Ajinkya has joined our growing team in Dubai.
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Brand Design: Controlling your brand through creative design engineering

Brand Design: Controlling your brand through creative design engineering

Why the physical implementation of your brand relies not only on an understanding of the brand's personality, values and ethos but also on innovative and individually designed engineering solutions.
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John Lewis and Premier Inn take top spots in the ten brands that gain the most admiration from marketers list

John Lewis and Premier Inn take top spots in the ten brands that gain the most admiration from marketers list

John Lewis and Premier Inn have been named in the Marketing Weeks’ list of the ten brands most admired by marketers.
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Social

Instagram

16/02/2020 11:25
Colours play a key role in all of our projects. From concept design to fabrication, we work closely with contractors thoroughly checking samples and different finishes to make sure we achieve our colour intent to perfection.⠀
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#weareendpoint #wayfindingconsultants #wayfindingexperts #creative #design #london #dubai #designfirm #designstudio #placemaking #colours #samplematerials #colourpalette #pantone #pantoneguide #wayfindingdesign #signagedesign
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05/02/2020 17:09
Check out these samples we've just received! These 8mm thick individual wood CNC cut out numbers and letters are for a project in London.#weareendpoint #design #designfirm #designagency #london #dubai #wayfinding #wayfindingexperts #wayfindingconsultants #wayfindingdesign  #wayfindingsystem #placemaking #signagedesign #signage #graphicdesign #typography #creative #designprocess #bespokedesign #designdevelopment #materialsamples #wood #sample #finishes #places #spaces #buildings #property #architecture #connectingpeopleandplace
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29/01/2020 07:36
Part of what we do as wayfinding designers is research new technology. We invited our friends from Voxxeltek to do a demo of their AR and VR products, which enables us to explore ideas and opportunities of how these can be applied for navigation and enhance user experience. ⠀⠀
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#weareendpoint #wayfindingconsultants #wayfindingexperts #creative #design #london #dubai #designfirm #designstudio #placemaking #signage #wayfindingdesign #voxxeltek #augmentedreality #innovation #virtualreality⠀
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17/01/2020 15:28
Wayfinding Podcast - Hear our wayfinding design director, Alison Richings and wayfinding designer Pelin Morris offer behind the scenes insights into the world of wayfinding on the Creative Intelligence podcast with James Ingram, CEO @splashlightstudios. Click on the link in our bio to listen to the podcast.#weareendpoint #design #designfirm #london #dubai #wayfinding #wayfindingexperts #wayfindingconsultants #wayfindingdesign #wayfindingsolution #wayfindingsystem #placemaking #signagedesign #signage #graphicdesign #typography #creative #augmentedreality #digitalwayfinding #wayfindingpodcast #podcast #pictogram #places #spaces #buildings #property #architecture #connectingpeopleandplace #thoughtleadership #thoughtleader
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09/01/2020 10:50
We're welcoming the new year with great excitement that our Dubai studio is expanding and we're looking for talented and passionate colleagues to join the team! ⠀
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#weareendpoint #wayfindingconsultants #wayfindingexperts #creative #design #london #dubai #designfirm #designstudio #placemaking #designjobs #creativejobs
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