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Localisation of your global brand: Why it’s important to get it right

Localisation of your global brand: Why it’s important to get it right

If organisations put in place a localisation strategy that identifies the cultural differences of target markets, they can boost brand value and even save money.
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HM Government to rebrand under one single identity two years after Endpoint called for action

HM Government to rebrand under one single identity two years after Endpoint called for action

In July 2010 Endpoint called for a radical improvement to the governments branding. On Thursday, May 10th 2012, the Cabinet Office announced that all government departments are to be branded under the same identity in an effort to improve online services.
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Maintaining your rebrand: Why the least glamorous part of your rebrand is often the most enduring

Maintaining your rebrand: Why the least glamorous part of your rebrand is often the most enduring

A maintenance programme is crucial to the ongoing success of a rebrand and is something that no company can afford to overlook.
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Social Media: Handle your rebrand with care!

Social Media: Handle your rebrand with care!

The social media age is well and truly upon us. But what effect would a rebrand of your visual identity or even a merger with another company have on your online presence?
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Brand Emporiums: When is a retail outlet, not a retail outlet?

Brand Emporiums: When is a retail outlet, not a retail outlet?

With the continued and seemingly never-ending demise of the great British high street upon us, could plans from two of the Internet revolutionaries Amazon and Google to open their first physical stores, lay wake to the birth of the 'Brand Emporium'?
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Sticky Toffee Interview: Rebranding? Learnings from the field

Sticky Toffee Interview: Rebranding? Learnings from the field

Endpoint Director & Co-Founder Paul Veness took part in this months ‘Sticky Toffee’ interview where he discussed the changing role of branding and provided insights to help organisations make the application of a rebrand more impactful.
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11/05/2022 11:13
We will share wayfinding case studies and inspiring articles through newsletters regularly. Want to receive the most updated news from us? Click the link in the bio to subscribe to our newsletter.
27/04/2022 11:15
Wayfinding signage samples for one of our current projects in London. We review different samples to find the most suitable solution for clients. Can you see the difference between them?Click the link in the bio to subscribe to our newsletter. Stay tuned for the latest news.
20/04/2022 11:08
To translate the urban and playful feel of The Block, we drew inspiration from selfie moments, street art, and Instagrammable graphic walls. Can you find all the human scale colourful 3D pictograms at The Block?Click the link in the bio to view the full case study.
13/04/2022 11:14
Located in @d3dubai, The Block is a fun and edgy outdoor park for the local community and visitors to d3. After the opening in 2018 it became clear that the overall visitor experience at the Block needed improvement. That’s when Endpoint was brought in to create a practical yet playful solution, which we expressed in the form of an improved wayfinding system and additional placemaking features enhancing the overall engagement experience for all.Click the link in the bio for the full case study.
06/04/2022 11:20
Hospitals can be notoriously difficult places to navigate for patients, visitors, and even staff. When you factor in medical emergencies and high-alert situations, it becomes even more important for people to find their way with ease and efficiency. We’re pleased to have been part of Dubai’s Mediclinic Parkview Hospital to develop guidelines and direct the implementation of the wayfinding signs, strengthening their brand identity at this new healthcare facility.@mediclinicmeClick the link in the bio for the full case study.

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