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Explore wayfinding from different angles

Read our insights and research, discussing hot topics related to wayfinding, placemaking, sign design and the latest market trend.

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Colour in branding: P-P-P Pick up a Pantone

Colour in branding: P-P-P Pick up a Pantone

Cadbury's ownership of their Pantone reference has brought the colour of brands into the spotlight, but what elements make up a brands colour, and to what extent can the identity of a brand be controlled on a global scale?
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Navigating the future: How augmented reality could replace physical signage

Navigating the future: How augmented reality could replace physical signage

Wayfinding Navigation: Is the architect's dream of buildings free from signs achievable and what place does physical signage have in augmented reality?
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Have the London 2012 Olympic Games put the GREAT back into the Great Britain brand?

Have the London 2012 Olympic Games put the GREAT back into the Great Britain brand?

London 2012 has proved to be a celebration of everything British, from our long history and heritage through to our influence on popular culture and innovation. But what effect will this have around the world, and could these Olympic Games inspire a generation of British brands?
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Healthcare wayfinding: That name makes me sick!

Healthcare wayfinding: That name makes me sick!

Healthcare wayfinders use user-friendly terms such as kidney and blood tests to describe the function of a department in the belief that these are easier to understand. But would further simplification and the removal of all medically-related terms improve the end-users wayfinding ability without damaging the perception of the institution?
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Brand Design: Controlling your brand through creative design engineering

Brand Design: Controlling your brand through creative design engineering

Why the physical implementation of your brand relies not only on an understanding of the brand's personality, values and ethos but also on innovative and individually designed engineering solutions.
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Can you see the signs? How restrictions on planning calls for innovative brand design

Can you see the signs? How restrictions on planning calls for innovative brand design

UK planning laws throughout the country differ and this can have serious implications on how a brand is displayed on a building or in an environment.
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Retail Branding: Making sense of your environment

Retail Branding: Making sense of your environment

The sign, the colour scheme, the window displays; but what other components are working to make it the kind of space that leaves you wanting to spend more time there?
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Educating Rita: Why British universities are becoming brands in their own right

Educating Rita: Why British universities are becoming brands in their own right

The UK's higher education system is changing, student life is now a paid-for-and-bought experience and universities are having to respond in a commercially-savvy way to ensure they attract these high-value students.
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Brand Implementation: TBC

Brand Implementation: TBC

With so many agencies and clients neglecting to plan for the implementation of their branding project, Tony Lorenz looks at the value that upfront planning and impact audits can offer to a brands success.
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Localisation of your global brand: Why it’s important to get it right

Localisation of your global brand: Why it’s important to get it right

If organisations put in place a localisation strategy that identifies the cultural differences of target markets, they can boost brand value and even save money.
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HM Government to rebrand under one single identity two years after Endpoint called for action

HM Government to rebrand under one single identity two years after Endpoint called for action

In July 2010 Endpoint called for a radical improvement to the governments branding. On Thursday, May 10th 2012, the Cabinet Office announced that all government departments are to be branded under the same identity in an effort to improve online services.
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Maintaining your rebrand: Why the least glamorous part of your rebrand is often the most enduring

Maintaining your rebrand: Why the least glamorous part of your rebrand is often the most enduring

A maintenance programme is crucial to the ongoing success of a rebrand and is something that no company can afford to overlook.
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Social Media: Handle your rebrand with care!

Social Media: Handle your rebrand with care!

The social media age is well and truly upon us. But what effect would a rebrand of your visual identity or even a merger with another company have on your online presence?
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Brand Emporiums: When is a retail outlet, not a retail outlet?

Brand Emporiums: When is a retail outlet, not a retail outlet?

With the continued and seemingly never-ending demise of the great British high street upon us, could plans from two of the Internet revolutionaries Amazon and Google to open their first physical stores, lay wake to the birth of the 'Brand Emporium'?
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Sticky Toffee Interview: Rebranding? Learnings from the field

Sticky Toffee Interview: Rebranding? Learnings from the field

Endpoint Director & Co-Founder Paul Veness took part in this months ‘Sticky Toffee’ interview where he discussed the changing role of branding and provided insights to help organisations make the application of a rebrand more impactful.
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11/06/2024 16:35
Today marks the second anniversary of the opening of the @nasjonalmuseet, the largest art museum in the Nordic countries.Endpoint was appointed by the Norwegian Government to design and develop the wayfinding system for this new National Museum. The goal was to unite four of Norway's five national museums under one roof, creating a space for classic and contemporary art, architecture, and design. This posed the challenge of developing a wayfinding system that would enhance the experience of this highly anticipated public building.We worked closely with @metric_design, who created the museum’s visual identity, and we created a bilingual wayfinding system that is easy to navigate and clearly presented in both Norwegian and English.Click on the link in our bio to learn more about our work.Or, if you prefer, listen to Ragna Jacobsen, Senior Exhibition Designer at the National Museum of Norway, discuss the project in detail and address the challenges with our Wayfinding Design Director Alison Richings on our Wayfinding X Change podcast.📸 National Museum
07/06/2024 15:08
@placevendomeqatar is a multi-billion Qatari Riyal mixed-use development in Lusail City. It is home to the most prestigious international fashion brands set against a backdrop of stunning surroundings inspired by iconic French architecture.Our Dubai team was thrilled to be tasked with designing a bespoke wayfinding system that complements the development's luxurious interior and exterior architecture.Click on the link in our profile to learn more about our work.
17/05/2024 19:07
We've Moved!Our London studio has a new home! We’re thrilled to announce our relocation to a beautifully revamped space.We’d love to see you—feel free to drop by if you’re in the area!Click on the link in our bio to read about our new studio and see more photos.
26/04/2024 16:01
Endpoint collaborated closely with Arax Properties and @radcliffescc to establish a seamless wayfinding system that integrates four interconnected buildings into a unified office campus experience.Through collaboration and workshops with the client, it became evident that there was a strong emphasis on incorporating green spaces and gardens into the campus environment. This insight influenced the design of the selected routes, which were inspired by the circular motif of the iconic Johnson Building.Click on the link in our profile to delve deeper into this project.
21/03/2024 16:39
We developed comprehensive map design guidelines for the entire Ministry of Transport and Communications (MoTC) network.Click on the link in our bio to learn how our wayfinding system was instrumental during the 2022 FIFA World Cup, ensuring effortless navigation for nearly 1.4 million football enthusiasts and locals.

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