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Explore wayfinding from different angles

Read our insights and research, discussing hot topics related to wayfinding, placemaking, sign design and the latest market trend.

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Have the London 2012 Olympic Games put the GREAT back into the Great Britain brand?

Have the London 2012 Olympic Games put the GREAT back into the Great Britain brand?

London 2012 has proved to be a celebration of everything British, from our long history and heritage through to our influence on popular culture and innovation. But what effect will this have around the world, and could these Olympic Games inspire a generation of British brands?
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Healthcare wayfinding: That name makes me sick!

Healthcare wayfinding: That name makes me sick!

Healthcare wayfinders use user-friendly terms such as kidney and blood tests to describe the function of a department in the belief that these are easier to understand. But would further simplification and the removal of all medically-related terms improve the end-users wayfinding ability without damaging the perception of the institution?
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Brand Design: Controlling your brand through creative design engineering

Brand Design: Controlling your brand through creative design engineering

Why the physical implementation of your brand relies not only on an understanding of the brand's personality, values and ethos but also on innovative and individually designed engineering solutions.
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Can you see the signs? How restrictions on planning calls for innovative brand design

Can you see the signs? How restrictions on planning calls for innovative brand design

UK planning laws throughout the country differ and this can have serious implications on how a brand is displayed on a building or in an environment.
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Retail Branding: Making sense of your environment

Retail Branding: Making sense of your environment

The sign, the colour scheme, the window displays; but what other components are working to make it the kind of space that leaves you wanting to spend more time there?
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Educating Rita: Why British universities are becoming brands in their own right

Educating Rita: Why British universities are becoming brands in their own right

The UK's higher education system is changing, student life is now a paid-for-and-bought experience and universities are having to respond in a commercially-savvy way to ensure they attract these high-value students.
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Brand Implementation: TBC

Brand Implementation: TBC

With so many agencies and clients neglecting to plan for the implementation of their branding project, Tony Lorenz looks at the value that upfront planning and impact audits can offer to a brands success.
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Localisation of your global brand: Why it’s important to get it right

Localisation of your global brand: Why it’s important to get it right

If organisations put in place a localisation strategy that identifies the cultural differences of target markets, they can boost brand value and even save money.
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HM Government to rebrand under one single identity two years after Endpoint called for action

HM Government to rebrand under one single identity two years after Endpoint called for action

In July 2010 Endpoint called for a radical improvement to the governments branding. On Thursday, May 10th 2012, the Cabinet Office announced that all government departments are to be branded under the same identity in an effort to improve online services.
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Maintaining your rebrand: Why the least glamorous part of your rebrand is often the most enduring

Maintaining your rebrand: Why the least glamorous part of your rebrand is often the most enduring

A maintenance programme is crucial to the ongoing success of a rebrand and is something that no company can afford to overlook.
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Social Media: Handle your rebrand with care!

Social Media: Handle your rebrand with care!

The social media age is well and truly upon us. But what effect would a rebrand of your visual identity or even a merger with another company have on your online presence?
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Brand Emporiums: When is a retail outlet, not a retail outlet?

Brand Emporiums: When is a retail outlet, not a retail outlet?

With the continued and seemingly never-ending demise of the great British high street upon us, could plans from two of the Internet revolutionaries Amazon and Google to open their first physical stores, lay wake to the birth of the 'Brand Emporium'?
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Sticky Toffee Interview: Rebranding? Learnings from the field

Sticky Toffee Interview: Rebranding? Learnings from the field

Endpoint Director & Co-Founder Paul Veness took part in this months ‘Sticky Toffee’ interview where he discussed the changing role of branding and provided insights to help organisations make the application of a rebrand more impactful.
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14/11/2023 12:16
Multidisciplinary artist Jason Bruges joins Gideon Wilkinson on Episode 12 of Endpoint’s Wayfinding X Change podcast, where they discuss his blend of architecture and interaction designJason's high-tech artwork brings a sense of awe and wonder into different public spaces. Notable projects include the Olympics, The Shard, Tate Modern, the Victoria and Albert Museum, and the Museum of the Future, Dubai.Established in 2002, @jasonbrugesstudio is internationally renowned for producing innovative installations and groundbreaking artwork. Their practice sits somewhere between architecture, site-specific installation art, and interaction design. Using bespoke engineering, generative algorithms, and motion-tracking, Jason and his team create multisensory, spatial installations designed to challenge common perceptions of reality.
🎧 Click on the link in our bio to listen to the 40-minute episode in full.
10/11/2023 11:23
From paper to reality – check out our placemaking designs that come to life in Tilal Al Ghaf – Majid Al Futtaim’s new flagship residential development in Dubai.Endpoint Dubai is honoured to contribute to this project, which prioritises a connection to nature for families seeking the comforts of community living.In tandem with delivering our bespoke wayfinding design services, we had the opportunity to implement placemaking interventions featuring local bird species, enriching and enlivening the environment.You can swipe through to observe our initial concept designs coming to life as they are now being integrated into the community.More photos and a case study to follow.
01/11/2023 14:18
We are thrilled to share that Railpen and @sociusdev_uk have appointed Endpoint to provide wayfinding and sign design services for Botanic Place in Cambridge.Botanic Place is set to be Cambridge's most sustainable and intelligent workspace.Architect: @ahmmarchitectsClick on the link in our bio to learn more about this exciting project.
25/10/2023 12:13
Our Singapore team recently completed a new wayfinding system for DUO Singapore @officialduosg.DUO – located on the edge of Singapore’s historic Kampong Glam district – is a sight to behold. The distinct concave and honeycomb design make them an iconic addition to the Singapore skyline. The development also integrated into the historic district of Bugis – an area with a rich cultural heritage and a thriving creative community.
Winner of the CTBUH Urban Habitat Award in 2021, plans for DUO were first unveiled by renowned international architect @buroolescheeren over a decade ago. In 2023, Endpoint created an effective wayfinding system for this impressive site, aiding social connectivity with the surrounding area.To learn more about this iconic building and our work, click the link in our bio.
10/10/2023 16:24
Gideon’s guest on the eleventh episode of the Wayfinding X Change podcast is Paul Nulty – designer, owner, and director of the award-winning lighting design consultancy – @nultylighting. Having collaborated on numerous projects, Gideon and Paul explore the space where wayfinding and architectural lighting interact.Lighting designer Paul Nulty has worked in the lighting field for over 17 years, launching his namesake firm in London in 2011. Since then, his reputation – and the business – has grown to six studios around the world, including Miami, Dubai, and Singapore.To fully engage with this insightful episode or access a summary of the article, please click the link provided in our bio.

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