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Companies often focus on the most visible parts of their brand experience, but do they consider all the stops along the journey? From high visibility advertising to instruction manuals and invoices, there are many touch points that can deepen or diminish brand loyalty.

Cadbury's ownership of their Pantone reference has brought the colour of brands into the spotlight, but what elements make up a brands colour, and to what extent can the identity of a brand be controlled on a global scale?

Wayfinding Navigation: Is the architect's dream of buildings free from signs achievable and what place does physical signage have in augmented reality?

London 2012 has proved to be a celebration of everything British, from our long history and heritage through to our influence on popular culture and innovation. But what effect will this have around the world, and could these Olympic Games inspire a generation of British brands?

Healthcare wayfinders use user-friendly terms such as kidney and blood tests to describe the function of a department in the belief that these are easier to understand. But would further simplification and the removal of all medically-related terms improve the end-users wayfinding ability without damaging the perception of the institution?

Why the physical implementation of your brand relies not only on an understanding of the brand's personality, values and ethos but also on innovative and individually designed engineering solutions.

UK planning laws throughout the country differ and this can have serious implications on how a brand is displayed on a building or in an environment.

The sign, the colour scheme, the window displays; but what other components are working to make it the kind of space that leaves you wanting to spend more time there?

The UK's higher education system is changing, student life is now a paid-for-and-bought experience and universities are having to respond in a commercially-savvy way to ensure they attract these high-value students.

With so many agencies and clients neglecting to plan for the implementation of their branding project, Tony Lorenz looks at the value that upfront planning and impact audits can offer to a brands success.

If organisations put in place a localisation strategy that identifies the cultural differences of target markets, they can boost brand value and even save money.

In July 2010 Endpoint called for a radical improvement to the governments branding. On Thursday, May 10th 2012, the Cabinet Office announced that all government departments are to be branded under the same identity in an effort to improve online services.

A maintenance programme is crucial to the ongoing success of a rebrand and is something that no company can afford to overlook.

The social media age is well and truly upon us. But what effect would a rebrand of your visual identity or even a merger with another company have on your online presence?

With the continued and seemingly never-ending demise of the great British high street upon us, could plans from two of the Internet revolutionaries Amazon and Google to open their first physical stores, lay wake to the birth of the 'Brand Emporium'?

Endpoint Director & Co-Founder Paul Veness took part in this months ‘Sticky Toffee’ interview where he discussed the changing role of branding and provided insights to help organisations make the application of a rebrand more impactful.