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Explore wayfinding from different angles

Read our insights and research, discussing hot topics related to wayfinding, placemaking, sign design and the latest market trend.

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Brand Identity: The complexity of localising global logo design

Brand Identity: The complexity of localising global logo design

As brands become globalised phenomena, each is faced with one recurring challenge; how do we adapt our logo and identity to make it relevant to our new audience?
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Brand Journey: Make sure your clients do not get off too early

Brand Journey: Make sure your clients do not get off too early

Companies often focus on the most visible parts of their brand experience, but do they consider all the stops along the journey? From high visibility advertising to instruction manuals and invoices, there are many touch points that can deepen or diminish brand loyalty.
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Colour in branding: P-P-P Pick up a Pantone

Colour in branding: P-P-P Pick up a Pantone

Cadbury's ownership of their Pantone reference has brought the colour of brands into the spotlight, but what elements make up a brands colour, and to what extent can the identity of a brand be controlled on a global scale?
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Navigating the future: How augmented reality could replace physical signage

Navigating the future: How augmented reality could replace physical signage

Wayfinding Navigation: Is the architect's dream of buildings free from signs achievable and what place does physical signage have in augmented reality?
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Have the London 2012 Olympic Games put the GREAT back into the Great Britain brand?

Have the London 2012 Olympic Games put the GREAT back into the Great Britain brand?

London 2012 has proved to be a celebration of everything British, from our long history and heritage through to our influence on popular culture and innovation. But what effect will this have around the world, and could these Olympic Games inspire a generation of British brands?
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Healthcare wayfinding: That name makes me sick!

Healthcare wayfinding: That name makes me sick!

Healthcare wayfinders use user-friendly terms such as kidney and blood tests to describe the function of a department in the belief that these are easier to understand. But would further simplification and the removal of all medically-related terms improve the end-users wayfinding ability without damaging the perception of the institution?
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Brand Design: Controlling your brand through creative design engineering

Brand Design: Controlling your brand through creative design engineering

Why the physical implementation of your brand relies not only on an understanding of the brand's personality, values and ethos but also on innovative and individually designed engineering solutions.
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Can you see the signs? How restrictions on planning calls for innovative brand design

Can you see the signs? How restrictions on planning calls for innovative brand design

UK planning laws throughout the country differ and this can have serious implications on how a brand is displayed on a building or in an environment.
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Retail Branding: Making sense of your environment

Retail Branding: Making sense of your environment

The sign, the colour scheme, the window displays; but what other components are working to make it the kind of space that leaves you wanting to spend more time there?
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Educating Rita: Why British universities are becoming brands in their own right

Educating Rita: Why British universities are becoming brands in their own right

The UK's higher education system is changing, student life is now a paid-for-and-bought experience and universities are having to respond in a commercially-savvy way to ensure they attract these high-value students.
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Brand Implementation: TBC

Brand Implementation: TBC

With so many agencies and clients neglecting to plan for the implementation of their branding project, Tony Lorenz looks at the value that upfront planning and impact audits can offer to a brands success.
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Localisation of your global brand: Why it’s important to get it right

Localisation of your global brand: Why it’s important to get it right

If organisations put in place a localisation strategy that identifies the cultural differences of target markets, they can boost brand value and even save money.
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HM Government to rebrand under one single identity two years after Endpoint called for action

HM Government to rebrand under one single identity two years after Endpoint called for action

In July 2010 Endpoint called for a radical improvement to the governments branding. On Thursday, May 10th 2012, the Cabinet Office announced that all government departments are to be branded under the same identity in an effort to improve online services.
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Maintaining your rebrand: Why the least glamorous part of your rebrand is often the most enduring

Maintaining your rebrand: Why the least glamorous part of your rebrand is often the most enduring

A maintenance programme is crucial to the ongoing success of a rebrand and is something that no company can afford to overlook.
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Social Media: Handle your rebrand with care!

Social Media: Handle your rebrand with care!

The social media age is well and truly upon us. But what effect would a rebrand of your visual identity or even a merger with another company have on your online presence?
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Brand Emporiums: When is a retail outlet, not a retail outlet?

Brand Emporiums: When is a retail outlet, not a retail outlet?

With the continued and seemingly never-ending demise of the great British high street upon us, could plans from two of the Internet revolutionaries Amazon and Google to open their first physical stores, lay wake to the birth of the 'Brand Emporium'?
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Sticky Toffee Interview: Rebranding? Learnings from the field

Sticky Toffee Interview: Rebranding? Learnings from the field

Endpoint Director & Co-Founder Paul Veness took part in this months ‘Sticky Toffee’ interview where he discussed the changing role of branding and provided insights to help organisations make the application of a rebrand more impactful.
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Social

Instagram

30/09/2024 17:50
We’re excited to share that our University of East London (UEL) project has received an Honour Award in the Placemaking category at the 2024 SEGD Global Design Awards! 🎉A heartfelt thank you to our amazing team, partners, and UEL for their dedication in making this project a success. This recognition showcases the power of collaboration and thoughtful design in transforming spaces.Special thanks to our incredible collaborators:Client: @universityofeastlondon
Architects: Altitude Design
Art Consultants: @artacumen
Sustainability Consultants: KLH Sustainability
Lighting Consultants: Lumineer Studio
Landscaping Consultants: @outerspace_urban_design
Exhibition Consultants: @outside_studios_
Signage Fabricator: @douglassignsukClick the link in our bio to read the full story!
20/09/2024 12:58
Celebrating six years of transformation at the Royal Opera House!Saturday 21st September marks six years since the Royal Opera House unveiled its ambitious "Open Up" project, designed to make this iconic cultural landmark more accessible, welcoming, and inclusive. Endpoint was proud to be part of this remarkable journey, working alongside @stanton_williams and the ROH Audience Experience Team to enhance the wayfinding experience across the venue.Our mission was clear: to help visitors navigate the space with ease and improve the overall visitor experience. By introducing our seamless, user-centred wayfinding system, we achieved:- Reduced foyer congestion and shorter "street to seat" journey times (under 3 minutes!).
- Fewer "lock-outs" due to late arrivals, thanks to our innovative ticketing and signage design.
- A more intuitive experience for all, including international visitors and first-time guests.Want to learn more about our work on this project? Click on the link in our bio.#weareendpoint #wayfinding #wayfindingconsultant #design #royaloperahouse #openup #accessibility #culturallandmarks #architecture #userexperience📸 1 - Royal Ballet dancers Olivia Cowley and Joseph Sissens in the Linbury foyer of the Royal Opera House, photo by @lukehayesphotography / ROH.
📸 2 - 4 & 8 - @huftonandcrow
📸 5 - 7 - Endpoint Photography
02/08/2024 15:41
At Endpoint, we're excited to be utilising Virtual Reality (VR) on some of our wayfinding projects to create immersive 3D environments that mirror real-world spaces. This isn't just great for collaboration; it also lets us, our clients, and architects view the project from the end-user's perspective. By experiencing our wayfinding and signage in VR, we can identify potential challenges and address them before implementing the design—something that's often tough to achieve with traditional methods.Watch this space for upcoming videos and photos of our innovative work!
05/07/2024 16:58
We recently visited a supplier to explore their sublimation capabilities. Here are some samples of their work.We enjoy visiting suppliers, as it allows us to learn about their latest innovations, review samples of their work, and observe their processes.This firsthand experience enables us to provide informed recommendations to our clients regarding the best materials for their projects.
11/06/2024 16:35
Today marks the second anniversary of the opening of the @nasjonalmuseet, the largest art museum in the Nordic countries.Endpoint was appointed by the Norwegian Government to design and develop the wayfinding system for this new National Museum. The goal was to unite four of Norway's five national museums under one roof, creating a space for classic and contemporary art, architecture, and design. This posed the challenge of developing a wayfinding system that would enhance the experience of this highly anticipated public building.We worked closely with @metric_design, who created the museum’s visual identity, and we created a bilingual wayfinding system that is easy to navigate and clearly presented in both Norwegian and English.Click on the link in our bio to learn more about our work.Or, if you prefer, listen to Ragna Jacobsen, Senior Exhibition Designer at the National Museum of Norway, discuss the project in detail and address the challenges with our Wayfinding Design Director Alison Richings on our Wayfinding X Change podcast.📸 National Museum

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