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Workplace branding is actually more subtle and a lot more important than you might think.

As one of the first employees at Endpoint’s Dubai studio, Technical Designer Brian Cruz has enjoyed being part of the company’s growth over the past 13 years.

what3words assigns short memorable phrases to map locations globally. Recent news has raised concerns over its usage, but what’s the real issue here?

Since returning to Endpoint after completing her internship, Cerys Thomas’ technical design work has been instrumental in maintaining our high standards across many creative projects.

Pedro Barreto studied architecture in Portugal, before a need to be more hands-on saw him join Endpoint as a Technical Project Manager here in London.

Originally from Lyon, France, our Dubai-based wayfinding designer, Estelle Magrin, landed at Endpoint with her multidisciplinary and international career in design.

Endpoint’s Wayfinding Design Director and font obsessive, Alison Richings, talks typography with Dalton Maag’s Founder, Bruno Maag, and its Creative Director, Riccardo De Franceschi.

Born and raised in Saudi Arabia to a Palestinian family, Endpoint Dubai-based Wayfinding Designer Noor Alshawa’s local knowledge and experience complements her design expertise.

Given the pandemic, the rise in remote working, and a decline in office usage; how can building owners create spaces that companies can use flexibly and feel a sense of belonging in?

Spanning client service and project management, the London team’s Tom Williams has a multifaceted role – a heady mix of design management, creative strategy, and technical implementation.

Alison Richings, Wayfinding Design Director, explores how a sign can go a long way and the impact it can have on trust.

In all kinds of building and refurbishment projects, wayfinding is treated as an afterthought – even though it’s at the forefront of the end-user experience.

Wayfinding is seen as something that should concern front of house or customer areas – but it’s just as essential behind the scenes.

We take look at some of the short and longer-term issues hospitality faces as companies look to reopen and offer the best guest experience.

We take a closer look at how museums, cultural institutions, and art galleries will operate in the ‘New Normal’.

We take a look at the importance of placemaking and building communities in the burgeoning Build to Rent (BTR) sector.

The world is going through one of its worst pandemics, so Tim Hill at Noë & Associates and Alison Richings at Endpoint discuss place branding and placemaking in a post-pandemic world.

Our head of wayfinding, Alison Richings, argues the case against her chosen discipline being dismissed as a ‘weasel word’ by the Financial Times.