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Explore wayfinding from different angles

Read our insights and research, discussing hot topics related to wayfinding, placemaking, sign design and the latest market trend.

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Through catwalks and car parks – How Estelle Magrin is empowering wayfinding design at Endpoint

Through catwalks and car parks – How Estelle Magrin is empowering wayfinding design at Endpoint

Originally from Lyon, France, our Dubai-based wayfinding designer, Estelle Magrin, landed at Endpoint with her multidisciplinary and international career in design.
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From the page to the built environment: Endpoint talks typography with Dalton Maag

From the page to the built environment: Endpoint talks typography with Dalton Maag

Endpoint’s Wayfinding Design Director and font obsessive, Alison Richings, talks typography with Dalton Maag’s Founder, Bruno Maag, and its Creative Director, Riccardo De Franceschi.
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Fusing Classic & Modern: Wayfinding designer Noor Alshawa’s path to Endpoint

Fusing Classic & Modern: Wayfinding designer Noor Alshawa’s path to Endpoint

Born and raised in Saudi Arabia to a Palestinian family, Endpoint Dubai-based Wayfinding Designer Noor Alshawa’s local knowledge and experience complements her design expertise.
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Environmental Graphics: Playing its part in transforming the modern workplace

Environmental Graphics: Playing its part in transforming the modern workplace

Given the pandemic, the rise in remote working, and a decline in office usage; how can building owners create spaces that companies can use flexibly and feel a sense of belonging in?
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Strategic Upward Movements – How Tom Williams, project manager, ended up at Endpoint

Strategic Upward Movements – How Tom Williams, project manager, ended up at Endpoint

Spanning client service and project management, the London team’s Tom Williams has a multifaceted role – a heady mix of design management, creative strategy, and technical implementation.
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Giving signage its due respect

Giving signage its due respect

Alison Richings, Wayfinding Design Director, explores how a sign can go a long way and the impact it can have on trust.
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Wayfinding: Engineering value from the start

Wayfinding: Engineering value from the start

In all kinds of building and refurbishment projects, wayfinding is treated as an afterthought – even though it’s at the forefront of the end-user experience.
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Why wayfinding is essential ‘Behind The Scenes’

Why wayfinding is essential ‘Behind The Scenes’

Wayfinding is seen as something that should concern front of house or customer areas – but it’s just as essential behind the scenes.
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An inhospitable environment? The hospitality experience post-lockdown

An inhospitable environment? The hospitality experience post-lockdown

We take look at some of the short and longer-term issues hospitality faces as companies look to reopen and offer the best guest experience.
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Kickstarting the cultural sector in a post-lockdown world

Kickstarting the cultural sector in a post-lockdown world

We take a closer look at how museums, cultural institutions, and art galleries will operate in the ‘New Normal’.
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Placemaking: Creating communities in the Build to Rent market

Placemaking: Creating communities in the Build to Rent market

We take a look at the importance of placemaking and building communities in the burgeoning Build to Rent (BTR) sector.
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Place branding in a post-lockdown world: Building a stronger sense of purpose and community for new developments

Place branding in a post-lockdown world: Building a stronger sense of purpose and community for new developments

The world is going through one of its worst pandemics, so Tim Hill at Noë & Associates and Alison Richings at Endpoint discuss place branding and placemaking in a post-pandemic world.
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Lost? There’s more than one solution

Lost? There’s more than one solution

Our head of wayfinding, Alison Richings, argues the case against her chosen discipline being dismissed as a ‘weasel word’ by the Financial Times.
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5 things to consider when rolling out a global multi-site rebrand

5 things to consider when rolling out a global multi-site rebrand

Ready to set your multi-site rebrand in motion? Here are five things to keep in mind as you begin the process.
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Retail Wayfinding

Retail Wayfinding

Alison Richings discusses retail wayfinding using Harrods as an example of how we enhanced their customer experience.
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Pelin Morris interviewed in Design Week

Pelin Morris interviewed in Design Week

Design Week spoke with Pelin Morris about her career as a wayfinding graphic designer.
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Open for all: How wayfinding can help museums & galleries attract more visitors

Open for all: How wayfinding can help museums & galleries attract more visitors

Many people avoid museums and galleries as they don’t feel they are ‘for them’. But wayfinding just might help them overcome this ‘elitist’ stigma.
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A guiding light: illumination in wayfinding

A guiding light: illumination in wayfinding

Light plays a massive role in wayfinding. So why isn’t it higher up on the strategic agenda?
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