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Explore wayfinding from different angles

Read our insights and research, discussing hot topics related to wayfinding, placemaking, sign design and the latest market trend.

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Why workplace branding matters more than ever

Why workplace branding matters more than ever

Workplace branding is actually more subtle and a lot more important than you might think.
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Coming to Dubai: Technical Designer Brian Cruz’s Endpoint journey so far

Coming to Dubai: Technical Designer Brian Cruz’s Endpoint journey so far

As one of the first employees at Endpoint’s Dubai studio, Technical Designer Brian Cruz has enjoyed being part of the company’s growth over the past 13 years.
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The future of mapping the world with what3words

The future of mapping the world with what3words

what3words assigns short memorable phrases to map locations globally. Recent news has raised concerns over its usage, but what’s the real issue here?
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A strong contender: Cerys Thomas keeps on developing and delivering

A strong contender: Cerys Thomas keeps on developing and delivering

Since returning to Endpoint after completing her internship, Cerys Thomas’ technical design work has been instrumental in maintaining our high standards across many creative projects.
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From design to implementation: How Technical Project Manager Pedro Barreto thrives bringing visions to life

From design to implementation: How Technical Project Manager Pedro Barreto thrives bringing visions to life

Pedro Barreto studied architecture in Portugal, before a need to be more hands-on saw him join Endpoint as a Technical Project Manager here in London.
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Through catwalks and car parks – How Estelle Magrin is empowering wayfinding design at Endpoint

Through catwalks and car parks – How Estelle Magrin is empowering wayfinding design at Endpoint

Originally from Lyon, France, our Dubai-based wayfinding designer, Estelle Magrin, landed at Endpoint with her multidisciplinary and international career in design.
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From the page to the built environment: Endpoint talks typography with Dalton Maag

From the page to the built environment: Endpoint talks typography with Dalton Maag

Endpoint’s Wayfinding Design Director and font obsessive, Alison Richings, talks typography with Dalton Maag’s Founder, Bruno Maag, and its Creative Director, Riccardo De Franceschi.
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Fusing Classic & Modern: Wayfinding designer Noor Alshawa’s path to Endpoint

Fusing Classic & Modern: Wayfinding designer Noor Alshawa’s path to Endpoint

Born and raised in Saudi Arabia to a Palestinian family, Endpoint Dubai-based Wayfinding Designer Noor Alshawa’s local knowledge and experience complements her design expertise.
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Environmental Graphics: Playing its part in transforming the modern workplace

Environmental Graphics: Playing its part in transforming the modern workplace

Given the pandemic, the rise in remote working, and a decline in office usage; how can building owners create spaces that companies can use flexibly and feel a sense of belonging in?
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Strategic Upward Movements – How Tom Williams, project manager, ended up at Endpoint

Strategic Upward Movements – How Tom Williams, project manager, ended up at Endpoint

Spanning client service and project management, the London team’s Tom Williams has a multifaceted role – a heady mix of design management, creative strategy, and technical implementation.
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Giving signage its due respect

Giving signage its due respect

Alison Richings, Wayfinding Design Director, explores how a sign can go a long way and the impact it can have on trust.
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Wayfinding: Engineering value from the start

Wayfinding: Engineering value from the start

In all kinds of building and refurbishment projects, wayfinding is treated as an afterthought – even though it’s at the forefront of the end-user experience.
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Why wayfinding is essential ‘Behind The Scenes’

Why wayfinding is essential ‘Behind The Scenes’

Wayfinding is seen as something that should concern front of house or customer areas – but it’s just as essential behind the scenes.
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An inhospitable environment? The hospitality experience post-lockdown

An inhospitable environment? The hospitality experience post-lockdown

We take look at some of the short and longer-term issues hospitality faces as companies look to reopen and offer the best guest experience.
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Kickstarting the cultural sector in a post-lockdown world

Kickstarting the cultural sector in a post-lockdown world

We take a closer look at how museums, cultural institutions, and art galleries will operate in the ‘New Normal’.
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Placemaking: Creating communities in the Build to Rent market

Placemaking: Creating communities in the Build to Rent market

We take a look at the importance of placemaking and building communities in the burgeoning Build to Rent (BTR) sector.
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Place branding in a post-lockdown world: Building a stronger sense of purpose and community for new developments

Place branding in a post-lockdown world: Building a stronger sense of purpose and community for new developments

The world is going through one of its worst pandemics, so Tim Hill at Noë & Associates and Alison Richings at Endpoint discuss place branding and placemaking in a post-pandemic world.
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Lost? There’s more than one solution

Lost? There’s more than one solution

Our head of wayfinding, Alison Richings, argues the case against her chosen discipline being dismissed as a ‘weasel word’ by the Financial Times.
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14/11/2023 12:16
Multidisciplinary artist Jason Bruges joins Gideon Wilkinson on Episode 12 of Endpoint’s Wayfinding X Change podcast, where they discuss his blend of architecture and interaction designJason's high-tech artwork brings a sense of awe and wonder into different public spaces. Notable projects include the Olympics, The Shard, Tate Modern, the Victoria and Albert Museum, and the Museum of the Future, Dubai.Established in 2002, @jasonbrugesstudio is internationally renowned for producing innovative installations and groundbreaking artwork. Their practice sits somewhere between architecture, site-specific installation art, and interaction design. Using bespoke engineering, generative algorithms, and motion-tracking, Jason and his team create multisensory, spatial installations designed to challenge common perceptions of reality.
🎧 Click on the link in our bio to listen to the 40-minute episode in full.
10/11/2023 11:23
From paper to reality – check out our placemaking designs that come to life in Tilal Al Ghaf – Majid Al Futtaim’s new flagship residential development in Dubai.Endpoint Dubai is honoured to contribute to this project, which prioritises a connection to nature for families seeking the comforts of community living.In tandem with delivering our bespoke wayfinding design services, we had the opportunity to implement placemaking interventions featuring local bird species, enriching and enlivening the environment.You can swipe through to observe our initial concept designs coming to life as they are now being integrated into the community.More photos and a case study to follow.
01/11/2023 14:18
We are thrilled to share that Railpen and @sociusdev_uk have appointed Endpoint to provide wayfinding and sign design services for Botanic Place in Cambridge.Botanic Place is set to be Cambridge's most sustainable and intelligent workspace.Architect: @ahmmarchitectsClick on the link in our bio to learn more about this exciting project.
25/10/2023 12:13
Our Singapore team recently completed a new wayfinding system for DUO Singapore @officialduosg.DUO – located on the edge of Singapore’s historic Kampong Glam district – is a sight to behold. The distinct concave and honeycomb design make them an iconic addition to the Singapore skyline. The development also integrated into the historic district of Bugis – an area with a rich cultural heritage and a thriving creative community.
Winner of the CTBUH Urban Habitat Award in 2021, plans for DUO were first unveiled by renowned international architect @buroolescheeren over a decade ago. In 2023, Endpoint created an effective wayfinding system for this impressive site, aiding social connectivity with the surrounding area.To learn more about this iconic building and our work, click the link in our bio.
10/10/2023 16:24
Gideon’s guest on the eleventh episode of the Wayfinding X Change podcast is Paul Nulty – designer, owner, and director of the award-winning lighting design consultancy – @nultylighting. Having collaborated on numerous projects, Gideon and Paul explore the space where wayfinding and architectural lighting interact.Lighting designer Paul Nulty has worked in the lighting field for over 17 years, launching his namesake firm in London in 2011. Since then, his reputation – and the business – has grown to six studios around the world, including Miami, Dubai, and Singapore.To fully engage with this insightful episode or access a summary of the article, please click the link provided in our bio.

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