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15: a magic number?

15: a magic number?

This month, we would like to share with you the results of a simple task given to all team members at Endpoint, revealed on the night of our 15th birthday dinner celebrations.
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Banking on the experience – the future for UK retail banks

Banking on the experience – the future for UK retail banks

Industry analysts forecast that in the next 10-20 years the majority of bank branches could close. What is underlying this change in the physical retail landscape?
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Our Top 5 things to see: London Design Festival 2014

Our Top 5 things to see: London Design Festival 2014

Unless you’ve been living under a rock for the last few weeks, you’ll know that the London Design Festival 2014 is almost upon us. So we at Endpoint thought we’d make it just that little bit easier. Here’s our Top 5 pick of what looks hot.
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How to achieve the maximum impact from a rebrand

How to achieve the maximum impact from a rebrand

Big Bang. Replacement. Pareto. Which of these scenarios for the rollout of a new brand should organisations choose in order to achieve maximum impact? And how can a brand implementation masterplan guide you through the intricacies of rebranding?
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Wayfinding for the ‘Sat Nav’ generation

Wayfinding for the ‘Sat Nav’ generation

Sat Nav in cars and on mobile phones have changed the way we navigate to and around places. But have they diminished the physical experience we have in an environment and how can we as wayfinders strike the correct balance between technology and experience?
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15 things we've learned about designing wayfinding schemes for Healthcare environments

15 things we've learned about designing wayfinding schemes for Healthcare environments

To mark the occasion of our 15th birthday we are exploring a ’15’ related topic or theme on the 15th of every month. This month our Wayfinding Design Director Alison Richings shares her thoughts on wayfinding in healthcare environments.
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Five false assumptions CMOs make about global rebranding

Five false assumptions CMOs make about global rebranding

All too often we see compelling and imaginatively conceived brands fail to live up to expectation. More often than not the reason for this is the false assumptions Chief Marketing Officers and their colleagues make about planning and implementing a global brand change program.
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How LEDs are lighting the future

How LEDs are lighting the future

In this technical piece, we explore the origins and rise of the humble LED and explain how they work and why they are poised to take over the world. Ideal for students, designers and technology enthusiasts, this article is packed with links and plenty of insight.
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Fashionably lost: The importance of good wayfinding in department stores

Fashionably lost: The importance of good wayfinding in department stores

The department stores ability to provide an innovative experience alongside a breadth of options has struck a chord with customers. Yet all the beautifully designed features fail in their aim if customers cannot find what they are looking for. In retail, good wayfinding is vital.
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Brands inside-out: Why employee brand engagement is so important

Brands inside-out: Why employee brand engagement is so important

Billions are spent each year on branding and yet an essential part is often neglected - delivering the brand through employees.
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The CMOs guide to applying a global brand

The CMOs guide to applying a global brand

We recently did a webinar on 'The CMO's guide to applying a global rebrand' and we're pleased to say you view it online.
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The challenges of Wayfinding in Dubai

The challenges of Wayfinding in Dubai

Dubai has changed over the years, but what effect has this had on the resident's ability to navigate the city? And what have we learnt from our experience developing wayfinding solutions for a number of the regions major urban developments?
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How technology could improve wayfinding on the London Underground

How technology could improve wayfinding on the London Underground

The tube map is regarded as a modern-day design triumph, but the ever-expanding rail network is testing it to its limits. Now, could the increase in technology open up a new world of user interaction with the map? And could this improve the whole wayfinding experience?
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Brand Identity: The complexity of localising global logo design

Brand Identity: The complexity of localising global logo design

As brands become globalised phenomena, each is faced with one recurring challenge; how do we adapt our logo and identity to make it relevant to our new audience?
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Brand Journey: Make sure your clients do not get off too early

Brand Journey: Make sure your clients do not get off too early

Companies often focus on the most visible parts of their brand experience, but do they consider all the stops along the journey? From high visibility advertising to instruction manuals and invoices, there are many touch points that can deepen or diminish brand loyalty.
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Colour in branding: P-P-P Pick up a Pantone

Colour in branding: P-P-P Pick up a Pantone

Cadbury's ownership of their Pantone reference has brought the colour of brands into the spotlight, but what elements make up a brands colour, and to what extent can the identity of a brand be controlled on a global scale?
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Navigating the future: How augmented reality could replace physical signage

Navigating the future: How augmented reality could replace physical signage

Wayfinding Navigation: Is the architect's dream of buildings free from signs achievable and what place does physical signage have in augmented reality?
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Have the London 2012 Olympic Games put the GREAT back into the Great Britain brand?

Have the London 2012 Olympic Games put the GREAT back into the Great Britain brand?

London 2012 has proved to be a celebration of everything British, from our long history and heritage through to our influence on popular culture and innovation. But what effect will this have around the world, and could these Olympic Games inspire a generation of British brands?
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15/08/2019 16:12
#FromtheArchives - Royal College of Art (RCA). Following a rebrand, in 2013, we collaborated with @cartlidgelevene to help bring RCA's new wayfinding signage to life. Click on the link in our bio to read about the project.
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08/08/2019 12:41
We’ve had a very busy and warm couple of months at our Dubai studio. Our team has been working on new ways of showing designs to clients. 3D PDF is an amazing tool that lets clients view and interact with our designs. Here’s an example of a site marker we’ve designed for d3’s Design Quarter.
#weareendpoint #endpointdubai #3dpdf #interactive #interactivepdfs #clientinvolvement #wayfindingsignage #wayfindingdesign #placemaking #placemakingdubai #dubaidesigndistrict #sculpture #designquarter #dqdubai #tecomgroup #throwbackthursday
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07/08/2019 17:08
We have worked with @tate for over 10 years at three of their galleries across the UK. Collab w/ @cartlidgelevene. Click on the link in our bio to read more about our work for one of the most recognisable brands in the art world.
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29/07/2019 16:35
Endpoint helped to define @culturemileldn locations and created a map to help visitors better navigate their growing number of attractions in the ancient heart of London's working capital. Lots of exciting events planned throughout the summer, there's something for everyone! Visit their website for more info: https://www.culturemile.london #CityofLondonCorporation @barbicancentre @guildhallschool @londonsymphonyorchestra and @museumoflondon
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23/07/2019 10:36
It's been a busy summer at our Dubai studio, kicking off new projects and welcoming new faces to our growing team. ⠀
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#dubaistudio #wayfinding #wayfindingindubai #dubaiteam #workshop #brainstorming #weareendpoint #endpointdubai #wayfinders #dubaiwayfinding #placemaking #dubaidesigners #teamspirit #teamendpoint
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