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Explore wayfinding from different angles

Read our insights and research, discussing hot topics related to wayfinding, placemaking, sign design and the latest market trend.

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Paul Garratt: Improving experiences in the built environment

Paul Garratt: Improving experiences in the built environment

Endpoint’s Senior Industrial Designer shares his journey into wayfinding and how he arrived at Endpoint.
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Fuelling the fan experience: Lessons learnt

Fuelling the fan experience: Lessons learnt

The stadium & fan experience have changed beyond recognition – & not just because of COVID. We take a look at the positive role wayfinding is playing.
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Why workplace branding matters more than ever

Why workplace branding matters more than ever

Workplace branding is actually more subtle and a lot more important than you might think.
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Coming to Dubai: Technical Designer Brian Cruz’s Endpoint journey so far

Coming to Dubai: Technical Designer Brian Cruz’s Endpoint journey so far

As one of the first employees at Endpoint’s Dubai studio, Technical Designer Brian Cruz has enjoyed being part of the company’s growth over the past 13 years.
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The future of mapping the world with what3words

The future of mapping the world with what3words

what3words assigns short memorable phrases to map locations globally. Recent news has raised concerns over its usage, but what’s the real issue here?
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A strong contender: Cerys Thomas keeps on developing and delivering

A strong contender: Cerys Thomas keeps on developing and delivering

Since returning to Endpoint after completing her internship, Cerys Thomas’ technical design work has been instrumental in maintaining our high standards across many creative projects.
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From design to implementation: How Technical Project Manager Pedro Barreto thrives bringing visions to life

From design to implementation: How Technical Project Manager Pedro Barreto thrives bringing visions to life

Pedro Barreto studied architecture in Portugal, before a need to be more hands-on saw him join Endpoint as a Technical Project Manager here in London.
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Through catwalks and car parks – How Estelle Magrin is empowering wayfinding design at Endpoint

Through catwalks and car parks – How Estelle Magrin is empowering wayfinding design at Endpoint

Originally from Lyon, France, our Dubai-based wayfinding designer, Estelle Magrin, landed at Endpoint with her multidisciplinary and international career in design.
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From the page to the built environment: Endpoint talks typography with Dalton Maag

From the page to the built environment: Endpoint talks typography with Dalton Maag

Endpoint’s Wayfinding Design Director and font obsessive, Alison Richings, talks typography with Dalton Maag’s Founder, Bruno Maag, and its Creative Director, Riccardo De Franceschi.
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Fusing Classic & Modern: Wayfinding designer Noor Alshawa’s path to Endpoint

Fusing Classic & Modern: Wayfinding designer Noor Alshawa’s path to Endpoint

Born and raised in Saudi Arabia to a Palestinian family, Endpoint Dubai-based Wayfinding Designer Noor Alshawa’s local knowledge and experience complements her design expertise.
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Environmental Graphics: Playing its part in transforming the modern workplace

Environmental Graphics: Playing its part in transforming the modern workplace

Given the pandemic, the rise in remote working, and a decline in office usage; how can building owners create spaces that companies can use flexibly and feel a sense of belonging in?
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Strategic Upward Movements – How Tom Williams, project manager, ended up at Endpoint

Strategic Upward Movements – How Tom Williams, project manager, ended up at Endpoint

Spanning client service and project management, the London team’s Tom Williams has a multifaceted role – a heady mix of design management, creative strategy, and technical implementation.
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Giving signage its due respect

Giving signage its due respect

Alison Richings, Wayfinding Design Director, explores how a sign can go a long way and the impact it can have on trust.
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Wayfinding: Engineering value from the start

Wayfinding: Engineering value from the start

In all kinds of building and refurbishment projects, wayfinding is treated as an afterthought – even though it’s at the forefront of the end-user experience.
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Why wayfinding is essential ‘Behind The Scenes’

Why wayfinding is essential ‘Behind The Scenes’

Wayfinding is seen as something that should concern front of house or customer areas – but it’s just as essential behind the scenes.
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An inhospitable environment? The hospitality experience post-lockdown

An inhospitable environment? The hospitality experience post-lockdown

We take look at some of the short and longer-term issues hospitality faces as companies look to reopen and offer the best guest experience.
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Kickstarting the cultural sector in a post-lockdown world

Kickstarting the cultural sector in a post-lockdown world

We take a closer look at how museums, cultural institutions, and art galleries will operate in the ‘New Normal’.
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Placemaking: Creating communities in the Build to Rent market

Placemaking: Creating communities in the Build to Rent market

We take a look at the importance of placemaking and building communities in the burgeoning Build to Rent (BTR) sector.
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17/05/2024 19:07
We've Moved!Our London studio has a new home! We’re thrilled to announce our relocation to a beautifully revamped space.We’d love to see you—feel free to drop by if you’re in the area!Click on the link in our bio to read about our new studio and see more photos.
26/04/2024 16:01
Endpoint collaborated closely with Arax Properties and @radcliffescc to establish a seamless wayfinding system that integrates four interconnected buildings into a unified office campus experience.Through collaboration and workshops with the client, it became evident that there was a strong emphasis on incorporating green spaces and gardens into the campus environment. This insight influenced the design of the selected routes, which were inspired by the circular motif of the iconic Johnson Building.Click on the link in our profile to delve deeper into this project.
21/03/2024 16:39
We developed comprehensive map design guidelines for the entire Ministry of Transport and Communications (MoTC) network.Click on the link in our bio to learn how our wayfinding system was instrumental during the 2022 FIFA World Cup, ensuring effortless navigation for nearly 1.4 million football enthusiasts and locals.
21/03/2024 16:14
Endpoint was appointed by The Ministry of Transport and Communications (MoTC) of Qatar to develop a comprehensive wayfinding system for their integrated public transport system.Click on the link in our bio to learn how our wayfinding system was instrumental during the 2022 FIFA World Cup, ensuring effortless navigation for nearly 1.4 million football enthusiasts and locals.
22/02/2024 11:50
Get a glimpse into our King Abdullah Financial District (KAFD) project as it comes to life.We are currently in the process of integrating static and digital wayfinding on-site, with the entire implementation scheduled for completion by mid-2024.Stay tuned for updates in the coming months.

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