Views

The sign, the colour scheme, the window displays; but what other components are working to make it the kind of space that leaves you wanting to spend more time there?

The UK's higher education system is changing, student life is now a paid-for-and-bought experience and universities are having to respond in a commercially-savvy way to ensure they attract these high-value students.

With so many agencies and clients neglecting to plan for the implementation of their branding project, Tony Lorenz looks at the value that upfront planning and impact audits can offer to a brands success.

If organisations put in place a localisation strategy that identifies the cultural differences of target markets, they can boost brand value and even save money.

In July 2010 Endpoint called for a radical improvement to the governments branding. On Thursday, May 10th 2012, the Cabinet Office announced that all government departments are to be branded under the same identity in an effort to improve online services.

A maintenance programme is crucial to the ongoing success of a rebrand and is something that no company can afford to overlook.

The social media age is well and truly upon us. But what effect would a rebrand of your visual identity or even a merger with another company have on your online presence?

With the continued and seemingly never-ending demise of the great British high street upon us, could plans from two of the Internet revolutionaries Amazon and Google to open their first physical stores, lay wake to the birth of the 'Brand Emporium'?

Endpoint Director & Co-Founder Paul Veness took part in this months ‘Sticky Toffee’ interview where he discussed the changing role of branding and provided insights to help organisations make the application of a rebrand more impactful.