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Healthcare wayfinding: That name makes me sick!

Healthcare wayfinding: That name makes me sick!

Healthcare wayfinders use user-friendly terms such as kidney and blood tests to describe the function of a department in the belief that these are easier to understand. But would further simplification and the removal of all medically-related terms improve the end users wayfinding ability without damaging the perception of the institution?
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Brand Design: Controlling your brand through creative design engineering

Brand Design: Controlling your brand through creative design engineering

Why the physical implementation of your brand relies not only on an understanding of the brand's personality, values and ethos but also on innovative and individually designed engineering solutions.
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Can you see the signs? How restrictions on planning calls for innovative brand design

Can you see the signs? How restrictions on planning calls for innovative brand design

UK planning laws throughout the country differ and this can have serious implications on how a brand is displayed on a building or in an environment.
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Retail Branding: Making sense of your environment

Retail Branding: Making sense of your environment

The sign, the colour scheme, the window displays; but what other components are working to make it the kind of space that leaves you wanting to spend more time there?
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Educating Rita: Why British universities are becoming brands in their own right

Educating Rita: Why British universities are becoming brands in their own right

The UK's higher education system is changing, student life is now a paid-for-and-bought experience and universities are having to respond in a commercially-savvy way to ensure they attract these high-value students.
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Brand Implementation: TBC

Brand Implementation: TBC

With so many agencies and clients neglecting to plan for the implementation of their branding project, Tony Lorenz looks at the value that upfront planning and impact audits can offer to a brands success.
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Localisation of your global brand: Why it’s important to get it right

Localisation of your global brand: Why it’s important to get it right

If organisations put in place a localisation strategy that identifies the cultural differences of target markets, they can boost brand value and even save money.
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HM Government to rebrand under one single identity two years after Endpoint called for action

HM Government to rebrand under one single identity two years after Endpoint called for action

In July 2010 Endpoint called for a radical improvement to the governments branding. On Thursday, May 10th 2012, the Cabinet Office announced that all government departments are to be branded under the same identity in an effort to improve online services.
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Maintaining your rebrand: Why the least glamorous part of your rebrand is often the most enduring

Maintaining your rebrand: Why the least glamorous part of your rebrand is often the most enduring

A maintenance programme is crucial to the ongoing success of a rebrand and is something that no company can afford to overlook.
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Social Media: Handle your rebrand with care!

Social Media: Handle your rebrand with care!

The social media age is well and truly upon us. But what effect would a rebrand of your visual identity or even a merger with another company have on your online presence?
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Brand Emporiums: When is a retail outlet, not a retail outlet?

Brand Emporiums: When is a retail outlet, not a retail outlet?

With the continued and seemingly never-ending demise of the great British high street upon us, could plans from two of the Internet revolutionaries Amazon and Google to open their first physical stores, lay wake to the birth of the 'Brand Emporium'?
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Sticky Toffee Interview: Rebranding? Learnings from the field

Sticky Toffee Interview: Rebranding? Learnings from the field

Endpoint Director & Co-Founder Paul Veness took part in this months ‘Sticky Toffee’ interview where he discussed the changing role of branding and provided insights to help organisations make the application of a rebrand more impactful.
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15/08/2019 16:12
#FromtheArchives - Royal College of Art (RCA). Following a rebrand, in 2013, we collaborated with @cartlidgelevene to help bring RCA's new wayfinding signage to life. Click on the link in our bio to read about the project.
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08/08/2019 12:41
We’ve had a very busy and warm couple of months at our Dubai studio. Our team has been working on new ways of showing designs to clients. 3D PDF is an amazing tool that lets clients view and interact with our designs. Here’s an example of a site marker we’ve designed for d3’s Design Quarter.
#weareendpoint #endpointdubai #3dpdf #interactive #interactivepdfs #clientinvolvement #wayfindingsignage #wayfindingdesign #placemaking #placemakingdubai #dubaidesigndistrict #sculpture #designquarter #dqdubai #tecomgroup #throwbackthursday
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07/08/2019 17:08
We have worked with @tate for over 10 years at three of their galleries across the UK. Collab w/ @cartlidgelevene. Click on the link in our bio to read more about our work for one of the most recognisable brands in the art world.
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29/07/2019 16:35
Endpoint helped to define @culturemileldn locations and created a map to help visitors better navigate their growing number of attractions in the ancient heart of London's working capital. Lots of exciting events planned throughout the summer, there's something for everyone! Visit their website for more info: https://www.culturemile.london #CityofLondonCorporation @barbicancentre @guildhallschool @londonsymphonyorchestra and @museumoflondon
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23/07/2019 10:36
It's been a busy summer at our Dubai studio, kicking off new projects and welcoming new faces to our growing team. ⠀
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#dubaistudio #wayfinding #wayfindingindubai #dubaiteam #workshop #brainstorming #weareendpoint #endpointdubai #wayfinders #dubaiwayfinding #placemaking #dubaidesigners #teamspirit #teamendpoint
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