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Explore wayfinding from different angles

Read our insights and research, discussing hot topics related to wayfinding, placemaking, sign design and the latest market trend.

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From study to studio: Meet Technical Design Intern, Nina Cook

From study to studio: Meet Technical Design Intern, Nina Cook

On placement from Loughborough University, Nina shares how her creative instincts have shaped her design journey, what she’s learned so far at Endpoint, and the projects she’s enjoyed diving into.
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Bringing ideas to life: Meet Graduate Technical Designer, Max Santer

Bringing ideas to life: Meet Graduate Technical Designer, Max Santer

From developing early concepts to producing detailed technical drawings, Max shares his experience at Endpoint, what he’s learned so far, and how exploring new ideas keeps his design work exciting.
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The hidden value of back-of-house wayfinding

The hidden value of back-of-house wayfinding

Wayfinding is often seen as a concern for front-of-house or customer-facing areas, but it’s just as essential behind the scenes.
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Endpoint's 2024 highlights

Endpoint's 2024 highlights

With 2024 now behind us, we would like to take a moment to reflect on some of the notable moments from the past year.
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25 years of Endpoint – A conversation with the Co-founders

25 years of Endpoint – A conversation with the Co-founders

Endpoint Co-founders Gideon Wilkinson and Paul Veness share their remarkable 25-year story with Alison Richings.
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Celebrating 25 years of wayfinding excellence at Endpoint

Celebrating 25 years of wayfinding excellence at Endpoint

Endpoint celebrates 25 years of wayfinding excellence, evolving from a two-desk office in Soho to a global leader with studios in London, Dubai, and Singapore.
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From ideas to reality: Connie Yong's wayfinding journey

From ideas to reality: Connie Yong's wayfinding journey

Connie Yong, a Technical Designer at Endpoint Singapore, shares her wayfinding journey.
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From supergraphics to global strategies: Tim Groom's impact in wayfinding

From supergraphics to global strategies: Tim Groom's impact in wayfinding

Tim Groom, a senior technical designer at Endpoint, discusses his career journey and current role in the field.
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Creating connections: Ollie Singleton’s experience at Endpoint

Creating connections: Ollie Singleton’s experience at Endpoint

Ollie Singleton, a Technical Designer at Endpoint, describes his multifaceted responsibilities, which encompass design visualisation, strategic analysis, client collaboration and photography.
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Season's Greetings from Endpoint

Season's Greetings from Endpoint

Wishing You a Bright and Cheerful Christmas from London to Dubai to Singapore
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Building a legacy: Getting donor recognition right for cultural institutions

Building a legacy: Getting donor recognition right for cultural institutions

Donor recognition for our treasured cultural institutions are difficult design pieces to get right.
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From architecture to wayfinding: The journey of Theng Theng Soo in graphic design

From architecture to wayfinding: The journey of Theng Theng Soo in graphic design

Senior Wayfinding Designer, Theng Theng Soo, an architect turned graphic designer, enjoys combining her architecture and graphic design expertise to work on wayfinding projects at Endpoint Singapore.
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Endpoint Singapore – One year on

Endpoint Singapore – One year on

Singapore is our latest studio opening, bringing Endpoint's unique wayfinding approach and creativity to Asia. The studio celebrated its first full year on 1st August 2023.
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From concept to approval: Shan Kang’s wayfinding journey so far

From concept to approval: Shan Kang’s wayfinding journey so far

Senior Wayfinding Design Lead, Shan Kang, began her wayfinding career with an internship in wayfinding design. After 8 years in the industry, she joined Endpoint.
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The sky’s the limit: Endpoint’s Fariz Ahmad talks wayfinding and skydiving

The sky’s the limit: Endpoint’s Fariz Ahmad talks wayfinding and skydiving

Senior Studio Director of Endpoint Dubai, Fariz Ahmad, oversees the studio’s daily activities, working closely with the creative and technical teams.
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The Endpoint team creates a festive collage together

The Endpoint team creates a festive collage together

This year, our festive theme is togetherness. We’ve created a moving collage made from signage and everyday tools. Keep your eyes peeled for a plate of mince pies!
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Krati Jasoria: Bringing project management to wayfinding projects

Krati Jasoria: Bringing project management to wayfinding projects

Krati Jasoria is a Project Manager at Endpoint’s Singapore studio, where she combines her project management skills with a fascination for wayfinding.
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How numbering systems and culture impact wayfinding design

How numbering systems and culture impact wayfinding design

Endpoint’s London and Dubai teams share their insights on the impact of numbering systems and culture on wayfinding design.
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