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News & Views

Keep up-to-date with all things Endpoint

Read our latest news, insights and research, covering everything from recent wins and new appointments, to in-depth discussions around the biggest issues in wayfinding and experience design.

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Wayfinding for the ‘Sat Nav’ generation

Wayfinding for the ‘Sat Nav’ generation

Sat Nav in cars and on mobile phones have changed the way we navigate to and around places. But have they diminished the physical experience we have in an environment and how can we as wayfinders strike the correct balance between technology and experience?
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15 things we've learned about designing wayfinding schemes for Healthcare environments

15 things we've learned about designing wayfinding schemes for Healthcare environments

To mark the occasion of our 15th birthday we are exploring a ’15’ related topic or theme on the 15th of every month. This month our Wayfinding Design Director Alison Richings shares her thoughts on wayfinding in healthcare environments.
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Five false assumptions CMOs make about global rebranding

Five false assumptions CMOs make about global rebranding

All too often we see compelling and imaginatively conceived brands fail to live up to expectation. More often than not the reason for this is the false assumptions Chief Marketing Officers and their colleagues make about planning and implementing a global brand change program.
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Agencies and clients triumph at the Transform Awards

Agencies and clients triumph at the Transform Awards

Transform Awards, sponsored by Endpoint, were announced last night at a glitzy ceremony in London.
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2014: Another momentous year?

2014: Another momentous year?

The past twelve months marked a momentous year for Endpoint characterised by double-digit client gains and some landmark projects that have seen us work with ambitious brands across many sectors.
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How LEDs are lighting the future

How LEDs are lighting the future

In this technical piece, we explore the origins and rise of the humble LED and explain how they work and why they are poised to take over the world. Ideal for students, designers and technology enthusiasts, this article is packed with links and plenty of insight.
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Fashionably lost: The importance of good wayfinding in department stores

Fashionably lost: The importance of good wayfinding in department stores

The department stores ability to provide an innovative experience alongside a breadth of options has struck a chord with customers. Yet all the beautifully designed features fail in their aim if customers cannot find what they are looking for. In retail, good wayfinding is vital.
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Brands inside-out: Why employee brand engagement is so important

Brands inside-out: Why employee brand engagement is so important

Billions are spent each year on branding and yet an essential part is often neglected - delivering the brand through employees.
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Dubai to host the World Expo 2020

Dubai to host the World Expo 2020

The global spotlight will fall on Dubai in 2020 when it becomes the first city from the Middle East to host the World Expo.
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Taking Hamad Medical to the skies

Taking Hamad Medical to the skies

For the first time ever, Endpoint branded a new fleet of helicopters and it proved to be one the most technically demanding projects we have been a part of.
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A modern twist on London culture: The Serpentine Sackler Gallery unveiled

A modern twist on London culture: The Serpentine Sackler Gallery unveiled

Global design consultancy, Pentagram created the identity and signage concepts for the two buildings and it was Endpoint’s role to realise these in their 3-dimensional form.
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The CMOs guide to applying a global brand

The CMOs guide to applying a global brand

We recently did a webinar on 'The CMO's guide to applying a global rebrand' and we're pleased to say you view it online.
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The challenges of Wayfinding in Dubai

The challenges of Wayfinding in Dubai

Dubai has changed over the years, but what effect has this had on the resident's ability to navigate the city? And what have we learnt from our experience developing wayfinding solutions for a number of the regions major urban developments?
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Endpoint and Hamad Medical Corporation: A three year journey

Endpoint and Hamad Medical Corporation: A three year journey

Endpoint was appointed in late 2010 to orchestrate the full-scale implementation of a new corporate identity for Hamad Medical Corporation.
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Endpoint moves to a new office in Dubai

Endpoint moves to a new office in Dubai

We are delighted to announce that our Middle East team have moved into a new office at the landmark Business Central Towers in the heart of Dubai Media City.
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Endpoint to present Wayfinding ‘Masterclass’ at Railway Improvement conference

Endpoint to present Wayfinding ‘Masterclass’ at Railway Improvement conference

Endpoint’s Senior Wayfinding Manager, Alison Richings, will take to the stage to deliver a ‘Masterclass’ session at the Railway Improvement Conference.
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Webinar: The CMO’s guide to applying a global brand

Webinar: The CMO’s guide to applying a global brand

We are delighted to announce that Tony Lorenz will present – The CMO’s Guide To Applying A Global Brand – webinar on Wednesday, June 26th.
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The doors open at Condé Nast Fashion College in London

The doors open at Condé Nast Fashion College in London

Working closely with Together Design and Susie Forbes, Endpoint managed the application of the identity across the college’s internal and external signage.
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Social

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29/11/2019 17:03
Data in computers is stored and transmitted as a series of zeros and ones – known as binary. Everything that you see or hear on the computer; words, pictures,numbers, movies, and sound are stored using just those two digits.
To create a sense of place for a College computer science building, we looked at how we could represent words and numbers across the floor and room numbers using just these two symbols. Here’s a snippet of our work.
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#weareendpoint #designstudio #designfirm #design #creative #london #dubai #wayfindingconsultants #placemaking #wayfindingexperts #wayfinding #signage #graphicdesign #environmentalgraphics #environmentalgraphicdesign #graphiccommunication #visualdesign #graphics #architecture #property #commercialproperty #building #places #spaces #connectingpeopleandplace
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24/11/2019 06:23
Working from our studios in Dubai and London, we collaborate through video workshops, where we take advantage of the team's diverse background and expertise to solve challenges and bring fresh ideas to our projects. ⠀
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#weareendpoint #wayfindingconsultants #wayfindingexperts #creative #design #london #dubai #designfirm #designstudio #placemaking #awardwinningdesign #designforthefuture #innovation #designprocess #wayfindingdesign #wayfinding #environmentalgraphicsdesign #experiencedesign #wayfindingsolution #wayfindingstrategy⠀
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15/11/2019 16:38
Our recently installed One Embassy Gardens letters against the cast concrete wall at the main reception. The challenge for us was ensuring the letters were fixed perfectly flat on the wall. Our design and technical team did a great job of ensuring this was achieved for @ballymore @embassygardens .
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#weareendpoint #designstudio #designfirm #wayfindingconsultants #placemaking #wayfindingexperts #wayfinding #signage #graphicdesign
#design #creative #london
#dubai #embassygardens #architecture #concretewall #brutalist #property #commercialproperty #ballymore #building #propertydeveloper #propertydevelopment #workplace #places #spaces #connectingpeopleandplace
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10/11/2019 09:54
As part of our wayfinding expertise, Endpoint redesigned the Doha bus map, in close collaboration with Qatar's Ministry of Transport and Communications. With the bus network being the primary public transport, our main challenge was to simplify the information and make it easier to use. Swipe to see 'before' and 'after'.⠀
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#weareendpoint #wayfindingconsultants #wayfindingexperts #creative #design #london #dubai #designfirm #designstudio #placemaking #mapdesign #maps #dohabus #bustransport #publictransport #publictransportmap #wayfinding #environmentalgraphicdesign #motc #ministryoftransportandcommunications
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31/10/2019 15:38
Placemaking identity @barbicancentre @northdesign_
#weareendpoint #designstudio #designfirm #wayfindingconsultants #placemaking #wayfindingexperts #wayfinding #signage #graphicdesign #london #dubai #barbican #barbicancentre #brutalism
#brutalistarchitecture #brutalist_architecture #concrete #architecture #landmark #walkable #barbicancentre
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